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Elemis vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Elemis and Shu Uemura are established skincare lines from Britain and Japan, respectively. The British brand is celebrated for its nourishing serums, rich moisturizers, gentle cleansers, and refreshing toners anchored by hydrating glycerin and softening shea, while the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas. Elemis suits mature skin and dry skin best, whereas Shu Uemura suits all skin types best due to its gentle and effective nature. The primary difference lies in their targeted ingredients and regional heritage, offering distinct approaches to restoring suppleness and maintaining skin comfort.

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Elemis and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Elemis vs Shu Uemura products

Questions and answers

Elemis or Shu Uemura: which is better?

Elemis is a better fit for a wider range of skin types, featuring hydrating moisturizers and targeted options for mature, dry, and sensitive skin, whereas Shu Uemura offers only a single cleansing oil with limited skin type compatibility. Glycerin, a key ingredient across the products on this page, helps support skin barrier hydration.

What is the difference between Elemis and Shu Uemura?

Elemis is a larger brand founded in the United Kingdom in 1989 and offers a wide variety of skincare products on this page, whereas Shu Uemura is a Japanese brand founded in 1967 with only a cleansing oil listed. Elemis products on this page frequently include fragrance, while every product on the Shu Uemura page lists no fragrance.

Which is more affordable, Elemis or Shu Uemura?

Shu Uemura does not list pricing information on this page, while reviewers of Elemis note a high price point for the products on this page.

Which causes fewer breakouts, Elemis or Shu Uemura?

Shu Uemura lists no fragrance in the products on this page, which helps minimize skin irritation, whereas many Elemis formulas contain added fragrance.

How does the country of origin and parent company differ between Elemis and Shu Uemura?

Elemis was founded in the United Kingdom in 1989 and is owned by the L'Occitane Group, whereas Shu Uemura was founded in Japan in 1967 and is owned by L'Oréal S.A.

Which Elemis products are completely free of fragrance according to the page?

According to the page, 4 of the 22 Elemis products are completely free of fragrance. The products on this page that do not list fragrance are the Pro-Collagen Eye Revive Mask, Peptide4 Eye Recovery Cream, Superfood Glow Cleansing Butter, and the Pro-Collagen Tri-Acid Peel.

What are the most common complaints reviewers have about Elemis products?

Reviewers frequently mention a high price point for Elemis products. They also sometimes note a strong fragrance and skin irritation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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