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Elemis vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Elemis and Shu Uemura are established skincare houses that offer distinct approaches to daily ritual and nourishment. The British brand, founded in 1989 and owned by L'Occitane Group since 2019, pairs glycerin and shea in nourishing serums, rich moisturizers, gentle cleansers, and refining toners that suit dry skin and mature skin best. Meanwhile, the Japanese counterpart, founded in 1967 and owned by L'Oréal S.A. since 2003, is deeply loved for transformative makeup removers and meticulously crafted formulas that suit all skin types best. While both maintain skin comfort effectively, the former focuses on deeply restorative qualities through targeted solutions like the Pro-Collagen Advanced Eye Treatment, the Pro-Collagen Tri-Acid Peel, and the Pro-Collagen Marine Cream, whereas the latter is celebrated for balancing gentle efficacy through standout offerings such as the cleansing oil.

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Elemis and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Elemis vs Shu Uemura products

Questions and answers

Elemis or Shu Uemura: which is better?

Elemis is a better fit for dry and mature skin types, as Lovi rates many of its products as having High or Superior fit for these skin types, while the single Shu Uemura product on this page shows Average or lower fit across skin types. Elemis products often provide hydrating moisturizers and a radiant glow, though reviewers note a high price point.

What is the difference between Elemis and Shu Uemura?

Elemis offers a wide selection of 22 fragranced and unfragranced products on this page that fit dry and mature skin best, whereas Shu Uemura features only a single unfragranced cleansing oil. Glycerin is a key ingredient across the products for Elemis.

Which is more affordable, Elemis or Shu Uemura?

Reviews for Elemis note a high price point as a common downside for the products on this page. Shu Uemura is not mentioned as having a high price point.

Which causes fewer breakouts, Elemis or Shu Uemura?

Shu Uemura lists no fragrance in the products on this page, which helps reduce the risk of irritation, whereas Elemis includes fragrance in most of its formulas. However, Elemis features products with varying breakout risks across skin types.

Between Elemis and Shu Uemura, which brand was founded earlier and in which country?

Shu Uemura was founded earlier in 1967 in Japan, while Elemis was founded in 1989 in the United Kingdom.

How many products from Elemis contain no fragrance compared to Shu Uemura?

Elemis has 4 products on this page that list no fragrance out of 22, while Shu Uemura has every product on this page listing no fragrance.

Which Elemis product achieves a Superior fit level for mature skin?

The Pro-Collagen Marine Cream achieves a Superior fit level for mature skin among the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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