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Elemis vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Elemis and Shu Uemura are distinct beauty labels from Britain and Japan, respectively. The British brand is known for serums, moisturizers, cleansers, toners, and more utilizing glycerin and shea, while the Japanese brand is loved for transformative makeup removers and meticulously crafted formulas. The former suits mature skin and dry sensitive skin best, and the latter suits all skin types best. They differ primarily in their geographical origins, founding years, parent companies, and specific featured ingredients.

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Elemis and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Elemis vs Shu Uemura products

Questions and answers

Elemis or Shu Uemura: which is better?

Elemis is generally a better fit than Shu Uemura across the products on this page, as it offers far more options tailored to mature skin, dry sensitive skin, and skin with dark spots. Reviewers often mention its hydrating moisturizers, though some users note strong fragrance and skin irritation.

What is the difference between Elemis and Shu Uemura?

Elemis is a British brand founded in 1989 and owned by L'Occitane Group since 2019, whereas Shu Uemura is a Japanese brand founded in 1967 and owned by L'Oréal S.A. since 2003. The products on this page for Elemis fit mature skin, dry sensitive skin, and skin with dark spots best, and Glycerin is a key ingredient. Lovi rates the cleansing oil from Shu Uemura as Average for dry sensitive skin and Low for oily skin.

Which is more affordable, Elemis or Shu Uemura?

Reviews for Elemis note a high price point as a common downside for the products on this page. Price information for Shu Uemura is not featured on this page.

Which causes fewer breakouts, Elemis or Shu Uemura?

Shu Uemura is unlikely to cause breakouts as every product on this page lists no fragrance, whereas some Elemis products may carry a risk of skin irritation and breakouts for acne-prone skin.

How does the country of origin differ between Elemis and Shu Uemura?

Elemis was founded in the United Kingdom, whereas Shu Uemura originated in Japan. Both brands are currently owned by larger international beauty groups.

Which brand offers more product options on this page, Elemis or Shu Uemura?

Elemis offers more product options on this page, featuring twenty-two different items compared to just one product listed for Shu Uemura.

How do the fragrance profiles compare between Elemis and Shu Uemura products?

Elemis includes fragrance in 18 of its 22 products on this page, whereas every Shu Uemura product on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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