Beauty of Joseon vs L'Oreal Paris
Beauty of Joseon and L'Oreal Paris are established skincare brands that offer thoughtful selections of serums, moisturizers, masks, and eye products. The Korean label features niacinamide alongside glycerin and hyaluronic acid to suit sensitive and dry sensitive skin, while the French label incorporates hyaluronic acid and glycerin to suit oily and combination skin. Both rely on these key ingredients to increase hydration and barrier function, though their formulations differ in target audience and specific benefits.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
L'Oreal Paris is a French skincare brand founded in 1909 and owned by L'Oréal S.A..
en.wikipedia.orgloreal.comloreal-paris.co.ukcosmeticsbusiness.com
This page compares some of the most popular Beauty of Joseon and L'Oreal Paris products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs L'Oreal Paris products
People Say
Gentle and non-irritating Mostly MentionedSometimes Noted
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “very gentle, didn't irritate my skin — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
Lightweight and fast-absorbing texture Often MentionedOften Mentioned
- “Soaks right in, doesn't sit on top of skin. — L'Oreal Paris Revitalift”
- “Absorbs fast — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
- “absorbs quickly — L'Oreal Paris Glycolic Bright”
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
Deep hydration and moisture Sometimes NotedMostly Mentioned
- “wake up with soft skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
- “Leaves my face feeling plump and dewy all day. — L'Oreal Paris Revitalift”
- “Skin feels softer and more supple — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Radiant glow and brightness Sometimes NotedMostly Mentioned
- “skin looks luminous — L'Oreal Paris Glycolic Bright”
- “significant reduction in the appearance of dark spots — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
- “skin looks glowing — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
- “gives a glass skin look — Beauty of Joseon Glow Serum”
Elegant and smooth texture Often MentionedOften Mentioned
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
- “skin is a lot smoother — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
- “My skin feels silky and soft to the touch. — L'Oreal Paris Revitalift”
Unique texture and application Rarely NotedOften Mentioned
- “melts into skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
- “glides on easily without residue — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Eye Cream”
- “Has a fun stringy, bouncy consistency — Beauty of Joseon Dynasty Cream”
Scent issues and strong fragrance Often MentionedOften Mentioned
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “The perfume smell is overwhelming and lingers. — L'Oreal Paris Revitalift”
- “Smells like chemicals — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
No visible changes or results Rarely NotedSometimes Noted
- “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
- “saw no difference — Beauty of Joseon Ginseng Essence Water”
- “result is not very long lasting — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Used the whole jar but saw no change in wrinkles. — L'Oreal Paris Revitalift”
Dryness or irritation Rarely NotedSometimes Noted
- “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
- “dried out my eyelids — Beauty of Joseon Revive Eye Serum”
- “caused burning sensation — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “dried my skin out badly — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
Beauty of Joseon vs L'Oreal Paris routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
SAR 297.00
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Moisturizer
Revitalift
Morning · Evening · Once a week
SAR 37.88
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SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
SAR 75.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
SAR 65.11
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Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
SAR 72.64
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Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning
SAR 40.00
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Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
SAR 31.96
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
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Nourishing Mask
Centella Asiatica Calming Mask
Once a week
SAR 14.55
Buy L'Oreal Paris routine · SAR 912.66 · 89% fit
Buy Beauty of Joseon routine · SAR 432.98 · 82% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs L'Oreal Paris routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
SAR 36.33
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
SAR 53.04
-
Moisturizer
Revitalift
Morning · Evening · Once a week
SAR 37.88
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
SAR 187.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
SAR 31.96
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
SAR 38.50
Buy L'Oreal Paris routine · SAR 1,092.95 · 95% fit
Buy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs L'Oreal Paris routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
SAR 191.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
SAR 166.90
-
Moisturizer
Revitalift
Morning · Evening · Once a week
SAR 37.88
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
SAR 64.80
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
SAR 18.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
SAR 38.50
Buy L'Oreal Paris routine · SAR 1,079.76 · 95% fit
Buy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit
Questions and answers
Beauty of Joseon or L'Oreal Paris: which is better?
Beauty of Joseon and L'Oreal Paris both offer effective options, with Beauty of Joseon performing well for sensitive skin and L'Oreal Paris achieving a Superior fit for oily, combination, and mature skin types.
What is the difference between Beauty of Joseon and L'Oreal Paris?
Beauty of Joseon focuses on gentle, fragrance-free formulas that fit sensitive and dry sensitive skin well, whereas L'Oreal Paris offers products that tend to provide superior fit levels for oily, combination, and mature skin. Niacinamide in these products helps reduce cutaneous pigmentation, while hyaluronic acid supports skin quality.
Beauty of Joseon or L'Oreal Paris for dry skin?
Both Beauty of Joseon and L'Oreal Paris fit dry skin well, offering a High routine fit on the products on this page. L'Oreal Paris provides deep hydration and moisturization, while Beauty of Joseon relies on fragrance-free formulas containing ingredients like glycerin and hyaluronic acid that help maintain moisture.
Beauty of Joseon or L'Oreal Paris: which moisturizer is better?
Beauty of Joseon and L'Oreal Paris both offer moisturizers that fit dry skin at a High level, while L'Oreal Paris also achieves a High fit level for mature skin with its Age Perfect Cell Renewal Midnight Cream. Beauty of Joseon moisturizers help provide deep hydration and moisturization with fragrance-free formulas, whereas L'Oreal Paris products on this page frequently include fragrance and are noted for anti-aging and smoothing effects.
The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022
Which is more affordable, Beauty of Joseon or L'Oreal Paris?
L'Oreal Paris is noted for its value and affordability, whereas Beauty of Joseon is not highlighted for its pricing on the products on this page.
Between Beauty of Joseon and L'Oreal Paris, which brand offers better fragrance-free options?
Beauty of Joseon offers better fragrance-free options because every single product on its page lists no fragrance in its ingredients, whereas half of the products on the L'Oreal Paris page contain added fragrance.
How do the founding years and corporate ownerships of Beauty of Joseon and L'Oreal Paris compare?
Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., whereas L'Oreal Paris was founded in France in 1909 and is owned by L'Oréal S.A.
Which brand performs better for mature skin according to the routine fit levels?
L'Oreal Paris performs better for mature skin on this page, achieving a Superior routine fit compared to Beauty of Joseon's Average fit level.
Beauty of Joseon or L'Oreal Paris for oily skin?
For oily skin, L'Oreal Paris fits better because Lovi rates its routine as Superior, while Beauty of Joseon fits as High. L'Oreal Paris also helps control oil and provides lightweight textures.
Beauty of Joseon or L'Oreal Paris for sensitive skin?
Beauty of Joseon and L'Oreal Paris both offer high fits for sensitive skin on Lovi. Beauty of Joseon helps provide gentle formulations with no fragrance listed in the products on this page, while L'Oreal Paris formulas may sometimes involve strong fragrances.
Beauty of Joseon or L'Oreal Paris for acne-prone skin?
For acne-prone skin, both brands offer products on this page with a High routine fit level, while L'Oreal Paris achieves a Superior fit. Niacinamide in Beauty of Joseon helps control skin aging and pigmentation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Encapsulation and controlled release of retinol from silicone particles for topical delivery
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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