Beauty of Joseon vs L'Oreal Paris
Beauty of Joseon and L'Oreal Paris are skincare brands founded in 2016 and 1909, respectively. The Korean brand is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best, while the French brand is beloved for serums, moisturizers, masks, and eye products utilizing hyaluronic acid and glycerin that suit oily and oily acne-prone skin best. These companies differ as the former offers gentle daily care alongside treatments like the Ground Rice and Honey Glow Mask, Light On Serum: Centella + Vita C, and Revive Eye Serum, whereas the latter balances lightweight hydration with targeted care through options such as Revitalift, Revitalift Anti-Wrinkle + Firming Eye Cream, and Age Perfect Cell Renewal Midnight Cream. Through their formulations, both brands demonstrate how niacinamide improves wrinkles and hyperpigmentation, glycerin increases hydration and barrier function, and hyaluronic acid lengthens wrinkle reduction.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
L'Oreal Paris is a French skincare brand founded in 1909 and owned by L'Oréal S.A..
en.wikipedia.orgloreal.comloreal-paris.co.ukcosmeticsbusiness.com
This page compares some of the most popular Beauty of Joseon and L'Oreal Paris products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs L'Oreal Paris products
People Say
Gentle and non-irritating Mostly MentionedSometimes Noted
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “very gentle, didn't irritate my skin — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
Lightweight and fast-absorbing texture Often MentionedOften Mentioned
- “Soaks right in, doesn't sit on top of skin. — L'Oreal Paris Revitalift”
- “Absorbs fast — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
- “absorbs quickly — L'Oreal Paris Glycolic Bright”
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
Deep hydration and moisture Sometimes NotedMostly Mentioned
- “wake up with soft skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
- “Leaves my face feeling plump and dewy all day. — L'Oreal Paris Revitalift”
- “Skin feels softer and more supple — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Radiant glow and brightness Sometimes NotedMostly Mentioned
- “skin looks luminous — L'Oreal Paris Glycolic Bright”
- “significant reduction in the appearance of dark spots — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
- “skin looks glowing — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
- “gives a glass skin look — Beauty of Joseon Glow Serum”
Elegant and smooth texture Often MentionedOften Mentioned
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
- “skin is a lot smoother — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
- “My skin feels silky and soft to the touch. — L'Oreal Paris Revitalift”
Unique texture and application Rarely NotedOften Mentioned
- “melts into skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
- “glides on easily without residue — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Eye Cream”
- “Has a fun stringy, bouncy consistency — Beauty of Joseon Dynasty Cream”
Scent issues and strong fragrance Often MentionedOften Mentioned
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “The perfume smell is overwhelming and lingers. — L'Oreal Paris Revitalift”
- “Smells like chemicals — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
No visible changes or results Rarely NotedSometimes Noted
- “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
- “saw no difference — Beauty of Joseon Ginseng Essence Water”
- “result is not very long lasting — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Used the whole jar but saw no change in wrinkles. — L'Oreal Paris Revitalift”
Dryness or irritation Rarely NotedSometimes Noted
- “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
- “dried out my eyelids — Beauty of Joseon Revive Eye Serum”
- “caused burning sensation — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “dried my skin out badly — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
Beauty of Joseon vs L'Oreal Paris routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
A$26.59
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
A$23.99
-
Moisturizer
Revitalift
Morning · Evening · Once a week
A$27.50
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SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
A$27.35
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
A$33.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
A$31.00
Buy L'Oreal Paris routine · A$193.90 · 90% fit
Buy Beauty of Joseon routine · A$217.64 · 89% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs L'Oreal Paris routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
A$13.99
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
A$34.66
-
Moisturizer
Revitalift
Morning · Evening · Once a week
A$27.50
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
A$80.43
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
A$75.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
A$33.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
A$27.26
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
A$25.16
Buy L'Oreal Paris routine · A$414.37 · 95% fit
Buy Beauty of Joseon routine · A$242.56 · 81% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs L'Oreal Paris routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
A$73.61
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
A$42.00
-
Moisturizer
Revitalift
Morning · Evening · Once a week
A$27.50
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
A$30.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
A$29.90
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
A$29.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
A$27.26
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
A$25.16
Buy L'Oreal Paris routine · A$357.85 · 93% fit
Buy Beauty of Joseon routine · A$210.57 · 80% fitSee multi-brand routine · 95% fit
Questions and answers
Beauty of Joseon or L'Oreal Paris: which is better?
Beauty of Joseon is better for gentle, fragrance-free formulas that fit dry and sensitive skin, while L'Oreal Paris offers superior results for anti-aging and brightening across the products on this page.
What is the difference between Beauty of Joseon and L'Oreal Paris?
Beauty of Joseon focuses on gentle, fragrance-free formulas that fit dry and sensitive skin well, whereas the products on this page from L'Oreal Paris tend to offer stronger anti-aging benefits and deep hydration with a higher routine fit for oily and acne-prone skin.
Beauty of Joseon or L'Oreal Paris for dry skin?
Both brands offer products on this page that are a High fit for dry skin. L'Oreal Paris provides a Superior routine fit for dry skin, while Beauty of Joseon focuses heavily on fragrance-free formulations.
Beauty of Joseon or L'Oreal Paris: which moisturizer is better?
Beauty of Joseon offers the Dynasty Cream and Red Bean Water Gel, while L'Oreal Paris features moisturizers such as the Age Perfect Cell Renewal Midnight Cream and Revitalift Anti-Wrinkle + Firming Night Cream. Lovi rates the routine fit for dry skin as High for Beauty of Joseon and Superior for L'Oreal Paris.
Which is more affordable, Beauty of Joseon or L'Oreal Paris?
L'Oreal Paris is noted on the products on this page for value and affordability, while Beauty of Joseon is not.
Which brand has better fragrance-free options between Beauty of Joseon and L'Oreal Paris?
Beauty of Joseon has better fragrance-free options because every product on the products on this page lists no fragrance, whereas half of L'Oreal Paris products contain fragrance.
How do the key ingredients compare between Beauty of Joseon and L'Oreal Paris products?
Beauty of Joseon features niacinamide, glycerin, hyaluronic acid, and ginseng across the products on this page, whereas L'Oreal Paris focuses on hyaluronic acid and glycerin. Niacinamide helps reduce pigmentation and controls skin aging, while hyaluronic acid provides deep moisturization.
Beauty of Joseon or L'Oreal Paris for oily skin?
For oily skin, L'Oreal Paris has a superior routine fit compared to Beauty of Joseon, which has a high fit. The products on this page for Beauty of Joseon help with pore and oil control, while L'Oreal Paris provides deep hydration and moisturization.
Beauty of Joseon or L'Oreal Paris for sensitive skin?
Beauty of Joseon and L'Oreal Paris both have a High fit for sensitive skin on Lovi. Every product on the Beauty of Joseon page lists no fragrance, whereas half of the L'Oreal Paris products contain fragrance, which may cause irritation.
Beauty of Joseon or L'Oreal Paris for acne-prone skin?
Beauty of Joseon and L'Oreal Paris both fit acne-prone skin well, with L'Oreal Paris rated as superior and Beauty of Joseon rated as high. L'Oreal Paris provides deep hydration and moisturization for the products on this page.
Beauty of Joseon or L'Oreal Paris for mature skin?
L'Oreal Paris fits mature skin better, as Lovi rates its routine as Superior while Beauty of Joseon is rated Average. L'Oreal Paris products on this page often help with anti-aging and skin smoothing.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Encapsulation and controlled release of retinol from silicone particles for topical delivery
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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