Beauty of Joseon vs L'Oreal Paris
Beauty of Joseon and L'Oreal Paris are skincare brands rooted in distinct traditions, with the former founded in 2016 and the latter established in 1909. Beauty of Joseon is loved for its serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Conversely, L'Oreal Paris is beloved for its serums, moisturizers, masks, and eye products utilizing hyaluronic acid and glycerin, suiting acne-prone and oily skin best. While both offer targeted options for acne, dark spots, and mature skin, they differ primarily in their ingredient focus and ideal skin types.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
L'Oreal Paris is a French skincare brand founded in 1909 and owned by L'Oréal S.A..
en.wikipedia.orgloreal.comloreal-paris.co.ukcosmeticsbusiness.com
This page compares some of the most popular Beauty of Joseon and L'Oreal Paris products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs L'Oreal Paris products
People Say
Gentle and non-irritating Mostly MentionedSometimes Noted
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “very gentle, didn't irritate my skin — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
Lightweight and fast-absorbing texture Often MentionedOften Mentioned
- “Soaks right in, doesn't sit on top of skin. — L'Oreal Paris Revitalift”
- “Absorbs fast — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
- “absorbs quickly — L'Oreal Paris Glycolic Bright”
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
Deep hydration and moisture Sometimes NotedMostly Mentioned
- “wake up with soft skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
- “Leaves my face feeling plump and dewy all day. — L'Oreal Paris Revitalift”
- “Skin feels softer and more supple — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Radiant glow and brightness Sometimes NotedMostly Mentioned
- “skin looks luminous — L'Oreal Paris Glycolic Bright”
- “significant reduction in the appearance of dark spots — L'Oreal Paris Bright Reveal 12% Niacinamide Dark Spot Serum”
- “skin looks glowing — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
- “gives a glass skin look — Beauty of Joseon Glow Serum”
Elegant and smooth texture Often MentionedOften Mentioned
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
- “skin is a lot smoother — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
- “My skin feels silky and soft to the touch. — L'Oreal Paris Revitalift”
Unique texture and application Rarely NotedOften Mentioned
- “melts into skin — L'Oreal Paris Age Perfect Cell Renewal Midnight Cream”
- “glides on easily without residue — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Eye Cream”
- “Has a fun stringy, bouncy consistency — Beauty of Joseon Dynasty Cream”
Scent issues and strong fragrance Often MentionedOften Mentioned
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “The perfume smell is overwhelming and lingers. — L'Oreal Paris Revitalift”
- “Smells like chemicals — L'Oreal Paris Revitalift Anti-Wrinkle + Firming Night Cream”
No visible changes or results Rarely NotedSometimes Noted
- “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
- “saw no difference — Beauty of Joseon Ginseng Essence Water”
- “result is not very long lasting — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Used the whole jar but saw no change in wrinkles. — L'Oreal Paris Revitalift”
Dryness or irritation Rarely NotedSometimes Noted
- “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
- “dried out my eyelids — Beauty of Joseon Revive Eye Serum”
- “caused burning sensation — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “dried my skin out badly — L'Oreal Paris Revitalift Laser Pure Retinol Night Serum”
Beauty of Joseon vs L'Oreal Paris routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
€9.19
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
€15.16
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Moisturizer
Revitalift
Morning · Evening · Once a week
€15.38
-
SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
€37.19
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€15.90
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
€31.93
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€9.75
-
Hydrating Toner
Ginseng Essence Water
Morning
€14.39
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€12.75
-
SPF
Relief Sun: Rice + Probiotics
Morning
€25.68
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€14.90
-
Serum or Treatment
Glow Serum
Evening · Once a week
€23.49
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
€36.45
Beauty of Joseon vs L'Oreal Paris routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
€24.75
-
Hydrating Toner
La Mer The Tonic
Morning · Once a week
€103.91
-
Moisturizer
Revitalift
Morning · Evening · Once a week
€15.38
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€40.49
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
€19.50
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€19.79
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€9.75
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€14.39
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€12.75
-
SPF
Relief Sun: Rice + Probiotics
Morning
€25.68
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€14.90
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€15.49
-
Serum or Treatment
Glow Serum
Evening · Once a week
€23.49
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€15.00
Beauty of Joseon vs L'Oreal Paris routines for combination skin
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Cleanser
Dr. Althea Amino Acid Gentle Bubble Cleanser
Morning · Evening · Once a week
€13.50
-
Hydrating Toner
La Mer The Tonic
Morning · Once a week
€103.91
-
Moisturizer
Revitalift
Morning · Evening · Once a week
€15.38
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€40.49
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€17.15
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€19.79
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€9.75
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€14.39
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€12.75
-
SPF
Relief Sun: Rice + Probiotics
Morning
€25.68
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
€14.25
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€15.49
-
Serum or Treatment
Glow Serum
Evening · Once a week
€23.49
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€15.00
Questions and answers
Beauty of Joseon or L'Oreal Paris: which is better?
Beauty of Joseon and L'Oreal Paris both offer strong options, but Beauty of Joseon is a better choice if you prefer fragrance-free formulas and gentle, non-irritating care. L'Oreal Paris may suit you better if you are looking for deep hydration and brightening effects, though some of its products contain added fragrance.
What is the difference between Beauty of Joseon and L'Oreal Paris?
Beauty of Joseon leans toward a fragrance-free approach with a South Korean heritage, whereas L'Oreal Paris offers several fragranced options from its long-standing French background. Both brands provide strong routine fits across various skin types, but Beauty of Joseon is best suited for dry skin, sensitive skin, and skin with dark spots, while L'Oreal Paris focuses its best fits on acne-prone, oily, and combination skin.
Beauty of Joseon or L'Oreal Paris for dry skin?
Beauty of Joseon fits dry skin best because its products on this page are rated High for that skin type, and every product lists no fragrance in its ingredients.
Beauty of Joseon or L'Oreal Paris: which moisturizer is better?
Beauty of Joseon offers the Dynasty Cream, while L'Oreal Paris features the Age Perfect Cell Renewal Midnight Cream and the Revitalift Anti-Wrinkle + Firming Night Cream on the products on this page.
Which is more affordable, Beauty of Joseon or L'Oreal Paris?
Reviewers on this page note that L'Oreal Paris offers better value and affordability.
How do the founding years and corporate ownerships of Beauty of Joseon and L'Oreal Paris compare?
Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., whereas L'Oreal Paris was founded in France in 1909 and is owned by L'Oréal S.A.
Which brand has more products listed without any added fragrance in their ingredients?
Beauty of Joseon has more products listed without any added fragrance, as every product on its page lists no fragrance in its ingredients.
What key skincare ingredients are shared across both Beauty of Joseon and L'Oreal Paris product lines?
Both Beauty of Joseon and L'Oreal Paris include glycerin and hyaluronic acid across their product lines.
Beauty of Joseon or L'Oreal Paris for oily skin?
For oily skin, L'Oreal Paris offers a superior routine fit compared to Beauty of Joseon's high fit on this page.
Beauty of Joseon or L'Oreal Paris for sensitive skin?
Both Beauty of Joseon and L'Oreal Paris fit sensitive skin with a High level according to Lovi. Beauty of Joseon stands out for its gentle and non-irritating formulas and lacks fragrance across all products on this page.
Beauty of Joseon or L'Oreal Paris for acne-prone skin?
Beauty of Joseon and L'Oreal Paris both offer options for acne-prone skin, with L'Oreal Paris achieving a Superior routine fit compared to Beauty of Joseon's High fit. Reviewers note that niacinamide helps control pigmentation and reduce breakouts, which may benefit acne-prone skin.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Encapsulation and controlled release of retinol from silicone particles for topical delivery
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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