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SK-II vs Shu Uemura

SK-II and Shu Uemura are Japanese skincare brands known for their thoughtful formulations and dedicated following. The former offers moisturizers, serums, masks, and toners anchored by pitera, while the latter is loved for its transformative makeup removers and cleansing oils. Both suit acne-prone skin best, though the first brand also caters to dry and mature complexions with targeted essences and clear lotions. Ultimately, they differ in their signature ingredients and product types, allowing users to choose based on their specific soothing and cleansing preferences.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular SK-II and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

SK-II or Shu Uemura: which is better?

SK-II is better because the products on this page achieve High and Superior Lovi fit levels across multiple skin types, whereas Shu Uemura offers only a single cleansing oil with Average to Low fits.

What is the difference between SK-II and Shu Uemura?

SK-II fits acne-prone skin, dry skin, and oily acne-prone skin best, whereas the products on this page for Shu Uemura have lower fit levels for those skin types.

Which is more affordable, SK-II or Shu Uemura?

This page does not provide pricing or affordability information for either SK-II or Shu Uemura.

Which causes fewer breakouts, SK-II or Shu Uemura?

SK-II causes fewer breakouts than Shu Uemura because the products on this page have a High fit for acne-prone skin, whereas Shu Uemura's cleansing oil has a Low fit.

Between SK-II and Shu Uemura, which brand was founded earlier in Japan and when?

Shu Uemura was founded earlier in Japan, in 1967, while SK-II was founded in 1980.

Do any products from SK-II or Shu Uemura contain fragrance in their ingredients?

Every product on this page from both SK-II and Shu Uemura lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between SK-II's Facial Treatment Cleansing Oil and Shu Uemura's cleansing oil?

For dry skin, Lovi rates SK-II's Facial Treatment Cleansing Oil as a High fit, whereas Shu Uemura's cleansing oil is only an Average fit. Both cleansing oils are free of fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.