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SK-II vs Shu Uemura

SK-II and Shu Uemura are celebrated Japanese skincare houses that offer distinct paths to a refined complexion. SK-II is cherished for its transformative moisturizers, targeted serums, restorative masks, and balancing toners infused with signature pitera, which suits acne-prone and dry sensitive skin best. Meanwhile, the second brand is known for its transformative makeup removers and meticulously crafted formulas that suit all skin types best. While both elevate daily routines through gentle and effective care, the first brand relies on pitera to measurably improve pores, roughness, and redness, whereas the other maintains skin comfort through carefully balanced offerings.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Or茅al S.A. since 2003.

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This page compares some of the most popular SK-II and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

SK-II or Shu Uemura: which is better?

SK-II is better because the products on this page offer significantly higher Lovi fit levels across multiple skin types compared to Shu Uemura. Both brands list no fragrance in their ingredients.

What is the difference between SK-II and Shu Uemura?

SK-II offers a wide range of products including moisturizers, serums, and masks that achieve High or Superior Lovi fit levels across multiple skin types, whereas Shu Uemura features only a single cleansing oil on this page with Average to Low fit levels.

Which is more affordable, SK-II or Shu Uemura?

I am sorry, but the provided page facts and studies do not contain pricing or affordability information for either SK-II or Shu Uemura.

Which causes fewer breakouts, SK-II or Shu Uemura?

SK-II helps cause fewer breakouts, as Lovi rates its Facial Treatment Essence as High for acne-prone skin, whereas the cleansing oil on the Shu Uemura page is rated Low.

Which brand was founded earlier, SK-II or Shu Uemura?

Shu Uemura was founded earlier, in 1967 in Japan, while SK-II was founded in 1980.

Which parent company owns SK-II, and which parent company owns Shu Uemura?

SK-II is owned by The Procter & Gamble Company, while Shu Uemura is owned by L'Or茅al S.A.

Do any products from SK-II or Shu Uemura contain fragrance?

Every product on this page from both SK-II and Shu Uemura lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.