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SK-II vs Shu Uemura

SK-II and Shu Uemura are renowned Japanese skincare brands that offer distinct approaches to daily beauty routines. SK-II is cherished for luxurious moisturizers, potent serums, clarifying toners, and restorative masks anchored by pitera, while the brand is deeply loved for transformative makeup removers and meticulously crafted formulas. Products from the former suit dry skin and acne-prone skin best, whereas the offerings from the latter suit all skin types best, owing to their gentle and effective nature. They differ primarily in their core ingredients and target concerns, providing distinct pathways to skin comfort.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular SK-II and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

SK-II or Shu Uemura: which is better?

SK-II is the better choice on this page because it offers a wide range of products with High and Superior Lovi fit levels across multiple skin types, whereas Shu Uemura only features a single makeup remover with Low to Average fits.

What is the difference between SK-II and Shu Uemura?

SK-II offers a wide range of moisturizers, masks, toners, serums, and makeup removers that Lovi rates as High or Superior for skin types like dry, acne-prone, and oily skin. In contrast, Shu Uemura features only a cleansing oil on this page, which Lovi rates as Low, Caution, or Average across various skin types.

Which is more affordable, SK-II or Shu Uemura?

I am sorry, but the provided page facts do not contain pricing information to determine whether SK-II or Shu Uemura is more affordable.

Which causes fewer breakouts, SK-II or Shu Uemura?

SK-II fits dry, acne-prone, and oily skin best among the products on this page, whereas Shu Uemura shows low fit for acne-prone skin.

When were SK-II and Shu Uemura founded and who owns each brand today?

SK-II was founded in Japan in 1980 and is owned by The Procter & Gamble Company, while Shu Uemura was founded in Japan in 1967 and is owned by L'Oréal S.A.

Do any products from SK-II or Shu Uemura contain fragrance in their ingredients?

Every product on this page from SK-II lists no fragrance in its ingredients, and every product on this page from Shu Uemura also lists no fragrance in its ingredients.

Which SK-II product is rated as having a Superior fit level for acne-prone skin?

Genoptics Ultraura Essence is rated by Lovi as having a Superior fit level for acne-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.