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SK-II vs Shu Uemura

SK-II and Shu Uemura are Japanese skincare brands known for their luxurious moisturizers, potent serums, soothing masks, refreshing toners, transformative makeup removers, and meticulously crafted formulas. The former is anchored by the signature ingredient pitera and suits dry skin and combination skin best, while the latter offers gentle and effective offerings suited for all skin types. To address specific concerns, both brands provide standout solutions such as cleansing oils, essences, and lotions that maintain skin comfort while improving pore area, roughness, and redness.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Or茅al S.A. since 2003.

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This page compares some of the most popular SK-II and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

SK-II or Shu Uemura: which is better?

SK-II is the better choice on this page, as Lovi rates its products with High and Superior fits across a wide range of skin types, while Shu Uemura offers only a single cleansing oil with Average to Caution ratings.

What is the difference between SK-II and Shu Uemura?

SK-II offers a wide range of products with high Lovi fit levels across multiple skin types, whereas Shu Uemura features only a single cleansing oil on this page with lower fit levels. Both brands are fragrance-free, but SK-II is focused on Pitera as a key ingredient.

Which is more affordable, SK-II or Shu Uemura?

This page does not compare prices for SK-II or Shu Uemura products, so whether one brand is more affordable is not shown here.

Which causes fewer breakouts, SK-II or Shu Uemura?

SK-II has a superior fit for acne-prone skin with Genoptics Ultraura Essence, whereas Shu Uemura has a low fit and may cause caution, making SK-II the better choice to avoid breakouts among the products on this page.

Which brand has been owned by its parent company longer, SK-II or Shu Uemura?

Shu Uemura has been owned by its parent company longer, since 2003, whereas SK-II has been owned by The Procter & Gamble Company since 1991.

Do any products from either SK-II or Shu Uemura contain fragrance?

Every product on this page from both SK-II and Shu Uemura lists no fragrance in its ingredients.

Which brand offers a larger variety of skincare products on this page?

SK-II offers a larger variety of skincare products on this page, featuring options like essences, masks, toners, creams, serums, and cleansers. In contrast, Shu Uemura only features a single cleansing oil on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.