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Paula's Choice vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and No7 are skincare brands, founded respectively in America in 1995 and Britain in 1935, offering serums, moisturizers, and more built around ingredients like vitamin C and hyaluronic acid. The American brand suits combination skin and oily skin best with its glycerin-infused formulas, while the British brand fits dry skin and mature skin best through products containing shea butter. These lines differ in their origins and target skin types, providing distinct options for targeted concerns.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Paula's Choice and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs No7 products

People Say

Paula's ChoiceNo7
  • Absorption and Lightweight Feel Mostly MentionedMostly Mentioned
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
  • Pores and Texture Mostly MentionedMostly Mentioned
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Glow, Brightening and Anti-Aging Often MentionedMostly Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “visible glow — Paula's Choice C15 Super Booster”
  • Acne and Blemish Control Mostly MentionedRarely Noted
    • “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “heals blemishes faster — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Gentle and Non-Stripping Often MentionedOften Mentioned
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “Doesn't strip my skin — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Deep Hydration and General Feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “absorbs instantly — No7 Pure Retinol”
  • Packaging and Size Issues Often MentionedSometimes Noted
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • High Price Point and Value Often MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Sooooo expensive — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Lack of Visible Results Rarely NotedOften Mentioned
    • “Did not notice any difference in my pores. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “did nothing — Paula's Choice 10% Niacinamide Booster”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Unpleasant Scent or Fragrance Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”

Paula's Choice vs No7 routines for dry skin

See multi-brand routine · 99% fit

Paula's Choice vs No7 routines for oily skin

See multi-brand routine · 96% fit

Paula's Choice vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Paula's Choice or No7: which is better?

Both brands offer solid routines, but No7 is a better fit for dry, mature, and sensitive skin, while Paula's Choice works better for acne-prone skin and blemish control. Reviewers note that retinol helps stimulate collagen accumulation and reduce signs of aging in both lines.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What is the difference between Paula's Choice and No7?

Paula's Choice best fits combination, oily, and acne-prone skin, whereas No7 is best for dry, mature, and dry sensitive skin. Paula's Choice performs better for acne and blemish control, while No7 does better for glow, brightening, anti-aging, and deep hydration.

Paula's Choice or No7 for dry skin?

No7 is a better fit for dry skin, offering a Superior routine fit compared to the High fit from Paula's Choice. No7 also does better for deep hydration and general feel on this page.

Paula's Choice or No7: which moisturizer is better?

Both brands offer solid moisturizers, but No7 tends to excel in deep hydration and anti-aging performance. Paula's Choice products on this page are fragrance-free, whereas some No7 moisturizers may contain fragrance.

Which is more affordable, Paula's Choice or No7?

No7 may be less affordable according to reviewer feedback noting high price point and value concerns more frequently for the brand.

Paula's Choice or No7: which brand has better fragrance-free options?

Paula's Choice offers a better selection of completely fragrance-free options, as every single product on its page lists no fragrance in its ingredients. In contrast, several No7 products on this page contain added fragrance.

How do the founding years and current ownership of Paula's Choice and No7 compare?

Paula's Choice was founded in the United States in 1995 and is owned by Unilever, whereas No7 was founded in the United Kingdom in 1935 and is owned by Sycamore Partners.

Paula's Choice or No7 for oily skin?

Both brands are a good choice for oily skin, as Paula's Choice and No7 both achieve a high routine fit for this skin type. Paula's Choice is particularly known for its strength in acne and blemish control, while No7 helps deliver deep hydration and a smooth feel.

Paula's Choice or No7: which sunscreen is better?

Paula's Choice offers the Youth-Extending Daily Hydrating Fluid SPF 50, which provides a high fit for dry skin, combination skin, and dry sensitive skin, and an average fit for other skin types. No7 provides sunscreens like the Protect & Perfect Intense Advanced Day Cream and Lift & Luminate Day Cream, which help deliver high fits for mature skin and dry skin.

Paula's Choice or No7 for sensitive skin?

Both Paula's Choice and No7 offer effective options, as Lovi rates both brands as having a High routine fit for sensitive skin. Paula's Choice products on this page list no fragrance in their ingredients, which helps minimize potential irritation.

Paula's Choice or No7 for acne-prone skin?

Paula's Choice helps acne-prone skin better, as the products on this page achieve a High Lovi fit level for this skin type and outperform No7 in acne and blemish control. Topical treatments with ingredients like salicylic acid may help clear blemishes, while niacinamide is known to help regulate sebum production.

Paula's Choice or No7 for mature skin?

For mature skin, No7 is a superior choice compared to Paula's Choice, offering specialized products like the Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream that achieve a Superior fit level. Additionally, No7 performs better in review themes for glow, brightening, and anti-aging. Retinol, a key ingredient found in both brands, helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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