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Hada Labo vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Hada Labo and Shu Uemura are celebrated Japanese skincare brands known for their gentle makeup removers, nourishing moisturizers, and transformative cleansing oils. The former relies on advanced science, utilizing hyaluronic acid and other key ingredients in hydrating toners like the Gokujyun Lotion and Shirojyun Premium Whitening Lotion to suit dry and acne-prone skin, while the latter offers meticulously crafted formulas that suit all skin types and maintain comfort. They primarily differ in their target audiences and foundational portfolios, as the Rohto-owned brand focuses heavily on restoring moisture and supporting the skin barrier for specific concerns, whereas the L'Oreal-owned brand delivers universally adaptable, luxurious cleansing solutions.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Hada Labo and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Hada Labo vs Shu Uemura products

Questions and answers

Hada Labo or Shu Uemura: which is better?

Hada Labo is generally better suited for everyday skincare, offering Superior or High Lovi fit levels for dry and acne-prone skin types across the products on this page, whereas Shu Uemura features much lower fit ratings and cautions. Hyaluronic acid helps provide deep hydration and moisturization.

Dermatologic Therapy, 2022

What is the difference between Hada Labo and Shu Uemura?

Hada Labo fits dry skin with a Superior Lovi rating using hyaluronic acid, whereas the cleansing oil by Shu Uemura only reaches an Average fit for dry skin and a Caution fit for combination skin. Hada Labo provides deep hydration with gentle, fragrance-free toners and gels, while Shu Uemura focuses on makeup removal.

Dermatologic Therapy, 2022

Which is more affordable, Hada Labo or Shu Uemura?

Hada Labo is often noted for value and versatility across the products on this page, while Shu Uemura is not highlighted for affordability. Hyaluronic acid helps maintain skin hydration.

Dermatologic Therapy, 2022

Which causes fewer breakouts, Hada Labo or Shu Uemura?

Hada Labo products on this page have a High to Average Lovi fit for acne-prone skin, whereas Shu Uemura's cleansing oil has a Low fit. Hyaluronic acid helps hydrate the skin without adding heavy oils.

Dermatologic Therapy, 2022

Which brand was founded earlier, Hada Labo or Shu Uemura?

Shu Uemura was founded earlier, in 1967 in Japan, while Hada Labo was founded later in 2004.

Which parent company owns Shu Uemura, and who owns Hada Labo?

Shu Uemura is owned by L'Oréal S.A., while Hada Labo is owned by Rohto Pharmaceutical Co., Ltd..

Which Hada Labo toner is recommended for dry skin with a Superior Lovi fit level?

Hada Labo offers two toners recommended for dry skin with a Superior Lovi fit level: Gokujyun Lotion and Gokujun Premium.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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