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NIVEA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Hada Labo are heritage skincare brands recognized for nourishing moisturizers, targeted formulas, and protective lotions. The German line relies on skin-softening glycerin to suit sensitive and mature skin, while the Japanese line centers on advanced hydration to benefit dry and acne-prone skin. Both brands deliver essential moisture and support a healthy skin barrier through thoughtful ingredients. They ultimately differ in their regional origins, founding years, parent companies, and primary product focuses.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular NIVEA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Hada Labo products

People Say

NIVEAHada Labo
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Scent and Fragrance Often MentionedOften Mentioned
    • “smells like holiday — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “Smell brings me back to childhood — NIVEA Creme”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
    • “no scent or smell — Hada Labo Gokujyun Cleansing Oil”
  • Value and Price Often MentionedSometimes Noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Skin Smoothing and Blemish Reduction Often MentionedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Versatility and Multi-Use Often MentionedOften Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
  • Texture and Absorption Not notedOften Mentioned
    • “Thick serum-like — Hada Labo Gokujun Premium”
    • “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
  • Texture and Consistency Often MentionedOften Mentioned
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
    • “Consistency is like a thick paste or sunblock — NIVEA Creme”
    • “Tacky residue — Hada Labo Gokujun Premium”
    • “Texture Sticky, sticky, sticky! If you have sensory issues, beware. — Hada Labo Gokujyun Perfect Gel”
  • Breakouts and Acne Sometimes NotedOften Mentioned
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Formula Changes and Consistency Issues Often MentionedRarely Noted
    • “dried me out in winter — Hada Labo Gokujyun Lotion”
    • “balls up under sunscreen — Hada Labo Gokujyun Lotion”
    • “Prefer old version — Hada Labo Gokujun Premium”
    • “not super gritty — NIVEA Derma Skin Clear Anti-Blemish Scrub”

NIVEA vs Hada Labo routines for dry skin

See multi-brand routine · 99% fit

NIVEA vs Hada Labo routines for oily skin

See multi-brand routine · 95% fit

NIVEA vs Hada Labo routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

NIVEA or Hada Labo: which is better?

When comparing NIVEA and Hada Labo, both brands offer products on this page with high or superior Lovi fit levels across skin types, but Hada Labo is generally known for gentle, fragrance-free formulations centered around hyaluronic acid while NIVEA provides versatile moisturizers and blemish-clearing serums that feature glycerin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

What is the difference between NIVEA and Hada Labo?

NIVEA focuses on glycerin with versatile moisturizers and blemish-clearing serums, while Hada Labo features fragrance-free formulations centered around hyaluronic acid for deep hydration. Reviewers note that NIVEA offers better value and skin smoothing, whereas Hada Labo provides lighter textures and faster-absorbing toners.

Dermatologic Therapy, 2022

NIVEA or Hada Labo for dry skin?

For dry skin, Hada Labo fits best with a Superior routine, while NIVEA has a High routine fit on the products on this page. Glycerin helps provide moisture for dry skin.

NIVEA or Hada Labo: which moisturizer is better?

Both brands offer solid moisturizer options on this page, with NIVEA featuring versatile multi-use formulas like Creme and Soft and Hada Labo offering lightweight hydration through products like Gokujyun Perfect Gel. According to the page reviews, NIVEA does better for value and price as well as skin smoothing and blemish reduction, while Hada Labo excels in texture and absorption with entirely fragrance-free formulations.

Which is more affordable, NIVEA or Hada Labo?

NIVEA is more affordable than Hada Labo, as value and price is an area where NIVEA does better on this page.

Between NIVEA and Hada Labo, which brand offers better texture and absorption?

Hada Labo offers better texture and absorption compared to NIVEA.

How many products from NIVEA contain fragrance compared to Hada Labo?

NIVEA features fragrance in 3 of the 9 products on this page, while every product on the Hada Labo page lists no fragrance.

Which brand focuses on hyaluronic acid as a key ingredient across its products?

Hada Labo focuses on hyaluronic acid as a key ingredient across the products on this page. Hyaluronic acid helps improve skin hydration and moisture.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

NIVEA or Hada Labo for oily skin?

For oily skin, both NIVEA and Hada Labo fit well on this page, with NIVEA rated High and Hada Labo rated Superior. Glycerin in NIVEA products helps retain moisture, while hyaluronic acid in Hada Labo formulations may assist with hydration without a heavy feel.

Dermatologic Therapy, 2022

NIVEA or Hada Labo for acne-prone skin?

Both NIVEA and Hada Labo fit acne-prone skin well, with Hada Labo achieving a Superior routine fit and NIVEA achieving a High routine fit for acne-prone skin on this page. Hada Labo offers gentle and fragrance-free formulations, while NIVEA provides blemish-clearing serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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