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Hada Labo vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Hada Labo and Principia are two distinct skincare brands known for thoughtful formulations that support a healthy complexion. The Japanese line offers hydrating toners, gentle makeup removers, and nourishing moisturizers driven by advanced science, suiting dry skin and acne-prone skin best with options like the Gokujyun Lotion, Shirojyun Premium Whitening Lotion, and Gokujun Premium. Conversely, the latter brand is recognized for thoughtful cleansers and precise formulas, such as the Gel de Limpeza GL-01, which suit balanced to oily skin best. While both help maintain healthy skin, they differ in their signature ingredients and the specific skin types they address.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

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This page compares some of the most popular Hada Labo and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Hada Labo vs Principia products

Questions and answers

Hada Labo or Principia: which is better?

Hada Labo is generally better because the products on this page achieve High or Superior Lovi fit levels across dry, acne-prone, and combination skin, whereas Principia reaches only Average to Caution fit levels. Hyaluronic acid in Hada Labo helps provide deep hydration.

Dermatologic Therapy, 2022

What is the difference between Hada Labo and Principia?

Hada Labo is a Japanese brand founded in 2004 that features hyaluronic acid and achieves a superior Lovi fit for dry skin, whereas Principia is a 2020 brand with products like the Gel de Limpeza GL-01 that have a lower fit level for dry skin. Topical hyaluronic acid helps improve skin quality and hydration.

Dermatologic Therapy, 2022

Which is more affordable, Hada Labo or Principia?

The products on this page from Hada Labo offer value and versatility, while the page provides no data on the pricing or affordability of Principia.

Which causes fewer breakouts, Hada Labo or Principia?

Hada Labo is a better choice to help prevent breakouts, as Lovi rates its products with a High fit for acne-prone skin, whereas Principia's Gel de Limpeza GL-01 has a Low fit for that skin type.

When was Hada Labo founded compared to Principia, and who owns each brand?

Hada Labo was founded in 2004 and is owned by Rohto Pharmaceutical Co., Ltd., whereas Principia was founded in 2020 and is owned by Viziera Participações Ltda.

How do Hada Labo and Principia compare regarding fragrance in their product formulations?

Both brands offer fragrance-free formulations, as every product listed for Hada Labo and Principia contains no fragrance in its ingredients.

Which brand offers a wider range of products on this page, and what are their fit levels for dry skin?

Hada Labo offers a much wider range of products on this page, with Lovi fit levels for dry skin ranging from Superior for Gokujyun Lotion, Gokujun Premium, and Gokujyun Cleansing Oil to High for Gokujyun Perfect Gel, Shirojyun Premium Whitening Lotion, and Premium Whitening Lotion (Light), while Principia features only a single cleanser that rates as Caution for dry skin.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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