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Shiseido vs Blume

Shiseido and Blume are two distinct skincare lines representing heritage formulation and modern simplicity. The Japanese heritage brand is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums formulated with nourishing glycerin, suiting mature skin and skin with dark spots best. Conversely, the Canadian brand is widely loved for its nourishing moisturizers and thoughtful formulas that suit sensitive, acne-prone, and dry skin best. While both offer supportive daily care, they differ primarily in their heritage and targeted ingredients designed for specific complexions.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular Shiseido and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Shiseido or Blume: which is better?

Shiseido features a wide range of luxurious products on this page that help with deep hydration and improving radiance, though reviewers note a high price point and strong fragrance. In contrast, Blume offers fragrance-free options like the Meltdown Gel Cream, which helps care for acne-prone and sensitive skin.

Dermatologic Therapy, 2022

What is the difference between Shiseido and Blume?

Shiseido is a Japanese brand founded in 1872 that offers a wide range of products including cleansers, moisturizers, and sunscreens, whereas Blume is a newer Canadian brand founded in 2018 with a smaller selection. For the products on this page, Shiseido items frequently include fragrance, while all Blume products list no fragrance.

Shiseido or Blume: which moisturizer is better?

When comparing moisturizers from the products on this page, Shiseido offers options with superior fit levels for mature and sensitive skin like Essential Energy Hydrating Cream, while Blume features the Meltdown Gel Cream with a high fit for acne-prone skin. Topical hyaluronic acid, a key ingredient across Shiseido moisturizers, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or Blume?

Reviewers on this page frequently mention Shiseido's high price point, whereas Blume offers products on this page that are fragrance-free.

Which causes fewer breakouts, Shiseido or Blume?

Blume's products on this page are rated with a high fit for acne-prone skin, whereas Shiseido features several acne-prone ratings ranging from average to low and warning. Blume is unlikely to cause breakouts as every product on this page lists no fragrance, while Shiseido reviewers sometimes note skin irritation and strong fragrance.

Which brand has been around longer, Shiseido or Blume?

Shiseido is the older brand, having been founded in Japan in 1872, whereas Blume was founded much later in Canada in 2018.

Do Shiseido products contain fragrance, and does Blume use fragrance?

Shiseido includes fragrance in most of the products on this page, with only 5 out of 20 listing no fragrance. In contrast, every Blume product on this page lists no fragrance in its ingredients.

How many total products from Shiseido are featured on this page compared to Blume?

Shiseido features 20 products on this page, whereas Blume features only 1 product.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.