NIVEA vs Hada Labo
NIVEA and Hada Labo are celebrated skincare lines originating from Germany and Japan, respectively. The former, founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004, is deeply loved for its dependable sunscreens, targeted serums, and nourishing moisturizers, all formulated with hydrating glycerin. Conversely, the latter, founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd., is deeply loved for its hydrating toners, gentle makeup removers, and nourishing moisturizers, all driven by the advanced science of its formulas. While NIVEA suits sensitive skin and skin with dark spots best, Hada Labo suits dry skin and acne-prone skin best, as both brands differ primarily in their specialized ingredients and targeted formulations.
NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.
beiersdorf.comen.wikipedia.org
Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..
en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl
This page compares some of the most popular NIVEA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular NIVEA vs Hada Labo products
People Say
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
- “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
- “skin drinks it up — Hada Labo Gokujyun Lotion”
- “Plumps fine lines — Hada Labo Gokujun Premium”
Scent and Fragrance Often MentionedOften Mentioned
- “smells like holiday — NIVEA Protect & Moisture Sun Lotion SPF50+”
- “Smell brings me back to childhood — NIVEA Creme”
- “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
- “no scent or smell — Hada Labo Gokujyun Cleansing Oil”
Value and Price Often MentionedSometimes Noted
- “Works better than expensive luxury creams — NIVEA Creme”
- “Best affordable vegan moisturizer. — NIVEA Soft”
- “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
- “bottle lasts forever — Hada Labo Gokujyun Lotion”
Skin Smoothing and Blemish Reduction Often MentionedOften Mentioned
- “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
- “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
- “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
- “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
Versatility and Multi-Use Often MentionedOften Mentioned
- “Use it on face, body, hands, and feet — NIVEA Creme”
- “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
- “mixes well with oils — Hada Labo Gokujyun Lotion”
- “Mixes with oils — Hada Labo Gokujun Premium”
Texture and Absorption Not notedOften Mentioned
- “Thick serum-like — Hada Labo Gokujun Premium”
- “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
Texture and Consistency Often MentionedOften Mentioned
- “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
- “Consistency is like a thick paste or sunblock — NIVEA Creme”
- “Tacky residue — Hada Labo Gokujun Premium”
- “Texture Sticky, sticky, sticky! If you have sensory issues, beware. — Hada Labo Gokujyun Perfect Gel”
Breakouts and Acne Sometimes NotedOften Mentioned
- “Clogged my pores and caused bad acne — NIVEA Creme”
- “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
- “gave me tiny bumps — Hada Labo Gokujyun Lotion”
- “Closed comedones — Hada Labo Gokujun Premium”
Formula Changes and Consistency Issues Often MentionedRarely Noted
- “dried me out in winter — Hada Labo Gokujyun Lotion”
- “balls up under sunscreen — Hada Labo Gokujyun Lotion”
- “Prefer old version — Hada Labo Gokujun Premium”
- “not super gritty — NIVEA Derma Skin Clear Anti-Blemish Scrub”
NIVEA vs Hada Labo routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Gokujyun Lotion
Morning
£17.58
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Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
£14.74
-
SPF
Torriden DIVE-IN Mild Sunscreen
Morning
£22.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
£59.74
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
-
Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
£11.49
-
Moisturizer
Creme
Morning · Evening · Once a week
£4.75
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
£7.70
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
£3.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
Buy Hada Labo routine · £152.93 · 99% fit
Buy NIVEA routine · £65.81 · 82% fitSee multi-brand routine · 99% fit
NIVEA vs Hada Labo routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Shirojyun Premium Whitening Lotion
Morning · Once a week
£14.98
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
£14.80
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
£11.29
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
£59.74
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Soft
Morning · Evening · Once a week
£2.00
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
£7.70
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
£3.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
Buy Hada Labo routine · £236.09 · 94% fit
Buy NIVEA routine · £161.96 · 87% fitSee multi-brand routine · 97% fit
NIVEA vs Hada Labo routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
£14.99
-
Hydrating Toner
Premium Whitening Lotion (Light)
Morning · Once a week
£20.00
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
£14.80
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
£59.74
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
£14.99
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
£30.37
-
Moisturizer
Soft
Morning · Evening · Once a week
£2.00
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
£7.70
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
£3.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
Buy Hada Labo routine · £202.44 · 94% fit
Buy NIVEA routine · £150.97 · 87% fitSee multi-brand routine · 96% fit
Questions and answers
NIVEA or Hada Labo: which is better?
What is the difference between NIVEA and Hada Labo?
NIVEA is owned by maxingvest GmbH & Co. KGaA and features glycerin across the products on this page, whereas Hada Labo is owned by Rohto Pharmaceutical Co., Ltd. and highlights hyaluronic acid. Lovi rates the routine fit for dry skin as High for NIVEA and Superior for Hada Labo.
NIVEA or Hada Labo for dry skin?
For dry skin, Hada Labo has a Superior Lovi fit level while NIVEA has a High Lovi fit level. Hada Labo features products like the Gokujyun Lotion and Gokujyun Cleansing Oil, which rely on hyaluronic acid to provide deep hydration.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017
NIVEA or Hada Labo: which moisturizer is better?
When it comes to moisturizers, NIVEA Creme fits dry skin with a High Lovi fit level, while Hada Labo Gokujyun Perfect Gel also fits dry skin with a High Lovi fit level. Glycerin helps moisturize the skin, and hyaluronic acid helps maintain skin hydration.
Which is more affordable, NIVEA or Hada Labo?
When it comes to value and price, NIVEA does better than Hada Labo for the products on this page.
Between NIVEA and Hada Labo, which brand has better texture and absorption?
Hada Labo does better for texture and absorption. Reviewers frequently mention its lightweight and fast-absorbing toners.
Which skincare brand uses fragrance in all or some of its products, NIVEA or Hada Labo?
NIVEA lists fragrance in some of its products on this page, while Hada Labo lists no fragrance in every product.
How do the founding years and countries of origin compare between NIVEA and Hada Labo?
NIVEA was founded in 1911 in Germany, whereas Hada Labo was founded in 2004 in Japan.
NIVEA or Hada Labo for oily skin?
Both NIVEA and Hada Labo fit oily skin well, with Lovi fit levels of High and Superior respectively. Hada Labo features lightweight and fast-absorbing toners, whereas NIVEA offers blemish-clearing serums.
NIVEA or Hada Labo for acne-prone skin?
Both NIVEA and Hada Labo fit acne-prone skin with a High routine fit for the products on this page. Hada Labo features fragrance-free formulations, while NIVEA offers blemish-clearing serums.
Research behind their key ingredients
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Preparation and characterization of a lecithin nanoemulsion as a topical delivery system
Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The anti-wrinkles properties of sodium acetylated hyaluronate
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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