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NIVEA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Hada Labo are heritage skincare brands, with the former founded in 1911 and the latter established in 2004 by Rohto Pharmaceutical Co., Ltd. The German line is deeply loved for its reliable sunscreens, targeted serums, and nourishing moisturizers formulated with glycerin, suiting mature skin and sensitive skin best. Conversely, the Japanese brand is deeply loved for its hydrating toners, gentle makeup removers, and nourishing moisturizers driven by advanced science, catering primarily to dry skin and acne-prone skin. While both support a healthy skin barrier, they differ in their core formulations and specific target concerns, such as the former featuring the LUMINOUS630 ANTI-DARK SPOT SERUM and the latter offering the Gokujun Premium.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular NIVEA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Hada Labo products

People Say

NIVEAHada Labo
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Scent and Fragrance Often MentionedOften Mentioned
    • “smells like holiday — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “Smell brings me back to childhood — NIVEA Creme”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
    • “no scent or smell — Hada Labo Gokujyun Cleansing Oil”
  • Value and Price Often MentionedSometimes Noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Skin Smoothing and Blemish Reduction Often MentionedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Versatility and Multi-Use Often MentionedOften Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
  • Texture and Absorption Not notedOften Mentioned
    • “Thick serum-like — Hada Labo Gokujun Premium”
    • “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
  • Texture and Consistency Often MentionedOften Mentioned
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
    • “Consistency is like a thick paste or sunblock — NIVEA Creme”
    • “Tacky residue — Hada Labo Gokujun Premium”
    • “Texture Sticky, sticky, sticky! If you have sensory issues, beware. — Hada Labo Gokujyun Perfect Gel”
  • Breakouts and Acne Sometimes NotedOften Mentioned
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Formula Changes and Consistency Issues Often MentionedRarely Noted
    • “dried me out in winter — Hada Labo Gokujyun Lotion”
    • “balls up under sunscreen — Hada Labo Gokujyun Lotion”
    • “Prefer old version — Hada Labo Gokujun Premium”
    • “not super gritty — NIVEA Derma Skin Clear Anti-Blemish Scrub”

NIVEA vs Hada Labo routines for dry skin

See multi-brand routine · 98% fit

NIVEA vs Hada Labo routines for oily skin

See multi-brand routine · 96% fit

NIVEA vs Hada Labo routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

NIVEA or Hada Labo: which is better?

Both brands offer solid options depending on your routine, but Hada Labo is a Superior fit for dry skin while NIVEA provides a High fit for dry skin on this page. Glycerin in NIVEO helps with hydration, and hyaluronic acid in Hada Labo may improve skin quality.

Dermatologic Therapy, 2022

What is the difference between NIVEA and Hada Labo?

NIVEA focuses on glycerin and offers products on the page with fit levels ranging across skin types, whereas Hada Labo features hyaluronic acid and fragrance-free formulations with Lovi routines rated Superior for dry skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

NIVEA or Hada Labo for dry skin?

Hada Labo is a great choice for dry skin, offering Superior Lovi fit levels across its toners and deep hydration from hyaluronic acid. Glycerin also helps lock in moisture in the products on this page.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

NIVEA or Hada Labo: which moisturizer is better?

Both NIVEA and Hada Labo offer effective moisturizers, with Lovi giving Hada Labo's Gokujyun Perfect Gel a High fit for dry skin alongside a Superior dry-skin routine fit, while NIVEA's Creme receives a High fit for dry skin and the products on this page feature key ingredients like glycerin. Glycerin helps improve skin hydration and barrier function.

Which is more affordable, NIVEA or Hada Labo?

NIVEA is more affordable, offering better value and price according to reviewers on this page.

Do NIVEA products contain fragrance compared to Hada Labo?

NIVEA products on this page frequently include added fragrance, as 6 of its 9 products list fragrance, whereas every Hada Labo product on this page lists no fragrance in its ingredients.

Which brand performs better for skin smoothing and blemish reduction according to reviewers?

NIVEA performs better for skin smoothing and blemish reduction according to reviewers. The products on this page help improve skin texture and clear blemishes.

What are the founding years and owning companies of NIVEA and Hada Labo?

NIVEA was founded in 1911 in Germany and is owned by maxingvest GmbH & Co. KGaA, while Hada Labo was founded in 2004 in Japan and is owned by Rohto Pharmaceutical Co., Ltd.

NIVEA or Hada Labo for oily skin?

Both NIVEA and Hada Labo achieve a Superior routine fit for oily skin on the products on this page. Glycerin helps provide hydration for NIVEA, while hyaluronic acid helps retain moisture for Hada Labo.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

NIVEA or Hada Labo for acne-prone skin?

For acne-prone skin, Lovi rates both NIVEA and Hada Labo as having a High routine fit. The products on this page from Hada Labo rely on hyaluronic acid, which helps hydrate the skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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