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BYOMA vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and A+ are distinct skincare brands designed to address diverse complexion needs. The British line, founded in 2022, features moisturizers, toners, cleansers, and serums formulated with a proprietary tri-ceramide complex and squalane, making it well-suited for acne-prone skin and mature skin. In contrast, the Indian label, established in 1990, offers gentle moisturizers and calibrated formulas that suit sensitive skin best. While both lines reliably support daily moisture balance, they differ in their key ingredient focus and target audiences.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular BYOMA and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs A+ products

BYOMA vs A+ moisturizers

Questions and answers

BYOMA or A+: which is better?

BYOMA is the better choice for the products on this page, offering a wide range of well-rated cleansers, toners, and moisturizers with key ingredients like ceramides and squalane. In comparison, A+ features only a single product with lower fit levels across most skin types.

What is the difference between BYOMA and A+?

BYOMA offers a wide range of products that fit acne-prone skin, mature skin, and skin with dark spots at High to Superior levels on Lovi, whereas A+ features only one product on this page, the 345 Relief Cream, which has Average to Low fit levels across various skin types. BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, while A+ was founded in 1990 in India and is independently owned.

BYOMA or A+: which moisturizer is better?

For moisturizers, BYOMA offers multiple options with High and Superior Lovi fit levels across skin types, such as the Moisturizing Rich Cream for dry skin and the Barrier Repair Treatment, whereas the A+ 345 Relief Cream generally shows Average or Low Lovi fit levels. Reviewers mostly mention that BYOMA moisturizers strengthen the skin barrier and provide instant hydration.

Which is more affordable, BYOMA or A+?

The provided page facts do not contain pricing information, so neither BYOMA nor A+ can be identified as more affordable.

Which causes fewer breakouts, BYOMA or A+?

When it comes to breakouts, reviewers sometimes note breakouts and acne as a downside for BYOMA, while the products on this page for A+ offer no specific mention of causing breakouts. Lovi rates the products on this page from BYOMA with average to high fit levels for acne-prone skin, whereas the sole A+ moisturizer has an average fit level for acne-prone skin.

When were BYOMA and A+ founded and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. A+ was founded in 1990 in India and is independently owned.

Which brand offers products with fragrance, and how many fragrance-free products do they each have?

BYOMA offers products with fragrance, specifically featuring one fragranced item in the products on this page, while A+ has no fragranced products. BYOMA provides 16 fragrance-free products on this page, and A+ includes one fragrance-free product.

How does the Lovi fit level for dry skin compare between BYOMA's and A+'s moisturizers?

For dry skin, Lovi rates BYOMA's moisturisers mostly as Superior or High, whereas A+'s 345 Relief Cream has an Average fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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