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BYOMA vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and A+ are distinct skincare brands designed to nurture and balance the complexion. The British newcomer, founded in 2022, offers thoughtfully formulated moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, which suit dry and sensitive skin best while improving barrier hydration and fighting oxidative stress. Conversely, the Indian brand founded in 1990 is widely beloved for its gentle moisturizers and mildly calibrated formulas that reliably support daily moisture balance for sensitive skin. While both cater well to delicate complexions, they differ in their specific active ingredients and regional origins.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular BYOMA and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs A+ products

BYOMA vs A+ moisturizers

Questions and answers

BYOMA or A+: which is better?

For the products on this page, BYOMA is a better choice because it offers a wide range of options with Superior and High Lovi fit levels across multiple skin types, whereas A+ features only one product with Average and Low fit levels.

What is the difference between BYOMA and A+?

BYOMA offers a wide range of seventeen products on this page that fit dry and sensitive skin best with a Superior or High Lovi fit level, whereas A+ features only one product on this page, the 345 Relief Cream, which has an Average or Low Lovi fit level for those skin types.

BYOMA or A+: which moisturizer is better?

For moisturizers, BYOMA offers many options with a Superior or High Lovi fit for dry skin, whereas the A+ moisturizer rates only Average. BYOMA moisturizers frequently help strengthen the skin barrier with ingredients like ceramides and squalane.

Which is more affordable, BYOMA or A+?

The products on this page do not list pricing information, so a comparison of affordability between BYOMA and A+ cannot be made from these details alone.

Which causes fewer breakouts, BYOMA or A+?

BYOMA helps with acne-prone skin with products like its Hydrating Serum and Balancing Face Mist showing a High Lovi fit level for that skin type, whereas A+ has a Low Lovi fit for acne-prone skin with its 345 Relief Cream.

In what year was BYOMA founded compared to A+?

BYOMA was founded in 2022, whereas A+ was founded earlier in 1990.

Which brand offers more fragrance-free products, BYOMA or A+?

Between BYOMA and A+, BYOMA offers more fragrance-free products on this page, with 16 out of 17 options listing no fragrance. A+ also lists no fragrance for every product on this page, but features a significantly smaller selection.

Which brand has a wider variety of products listed on the page, BYOMA or A+?

BYOMA has a much wider variety of products listed on the products on this page, offering numerous moisturizers, cleansers, serums, and toners, whereas A+ lists only a single moisturizer.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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