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BYOMA vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and A+ are distinct skincare lines created to support daily moisture balance, with the former founded in Britain in 2022 and the latter in India in 1990. The British brand is widely celebrated for its thoughtfully formulated moisturizers, toners, cleansers, and serums that thoughtfully incorporate tri-ceramide and squalane, suiting mature skin and skin with dark spots best. Meanwhile, the Indian brand is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best because of their mild composition. They differ primarily in their active ingredients and targeted care, as the tri-ceramide complex improves skin barrier hydration and barrier integrity while squalane fights oxidative stress and boosts collagen production.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular BYOMA and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs A+ products

BYOMA vs A+ moisturizers

Questions and answers

BYOMA or A+: which is better?

BYOMA is the better choice for most shoppers because the products on this page offer a wide variety of high-performing options, such as the Hydrating Serum achieving a Superior fit for dry and combination skin types. In contrast, A+ features only one product on this page with lower average fit levels.

What is the difference between BYOMA and A+?

BYOMA offers a wide range of products on this page featuring a tri-ceramide complex and squalane, whereas A+ lists only one product, the 345 Relief Cream. Lovi rates BYOMA as having Superior or High fit levels for multiple skin types, while A+ products on this page only achieve Average or Low fit levels across skin types.

BYOMA or A+: which moisturizer is better?

BYOMA offers multiple moisturizers with Superior and High Lovi fit levels across skin types, whereas the A+ 345 Relief Cream has only Average or Low fit levels. BYOMA moisturizers are frequently noted for strengthening the skin barrier and providing instant hydration.

Which is more affordable, BYOMA or A+?

This page does not provide pricing information to compare the affordability of BYOMA and A+.

Which causes fewer breakouts, BYOMA or A+?

When it comes to breakouts, the products on this page for BYOMA sometimes note breakouts and acne as a downside in reviews, whereas A+ lists no such reviews for its single product. Lovi rates the BYOMA products on this page mostly as High for acne-prone skin, while the A+ 345 Relief Cream is rated as Average for acne-prone skin.

Which brand has more products that list no fragrance, BYOMA or A+?

BYOMA has more products that list no fragrance on this page, with 16 out of 17 products being fragrance-free compared to A+ which has only 1 fragrance-free product listed.

How do the founding years and current ownership compare between BYOMA and A+?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025. In comparison, A+ was founded earlier in 1990 in India and remains independently owned.

Which brand offers products with a Superior Lovi fit level for dry skin, BYOMA or A+?

BYOMA offers products with a Superior Lovi fit level for dry skin, such as its Hydrating Serum, Balancing Face Mist, Moisturizing Rich Cream, Hydrating Recovery Oil, and Melting Balm Cleanser. In contrast, A+ has no products on this page with a Superior fit for dry skin. reviewers often mention that BYOMA provides instantly hydrating and barrier-strengthening moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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