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BYOMA vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and A+ are distinct skincare brands designed to address various dermatological needs through specialized formulations. The British line, founded in 2022, offers a thoughtful range of moisturizers, toners, cleansers, and serums featuring a signature tri-ceramide complex and squalane, making it best suited for dry and oily skin types. Meanwhile, the Indian line established in 1990 is beloved for its gentle moisturizers and mildly composed formulas that specifically cater to sensitive skin. While both deliver reliable daily moisture balance, they differ primarily in their ingredient focus and targeted skincare concerns.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular BYOMA and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs A+ products

BYOMA vs A+ moisturizers

Questions and answers

BYOMA or A+: which is better?

BYOMA is a better choice for most shoppers on this page because its range offers significantly broader product variety and higher Lovi fit levels across skin types, whereas A+ features only a single product with lower ratings. BYOMA products on this page often help strengthen the skin barrier and provide instant hydration.

What is the difference between BYOMA and A+?

BYOMA offers a broad selection of products on this page across categories like cleansers, moisturizers, and serums that fit dry, oily, and oily acne-prone skin best, whereas A+ is a smaller brand founded in India offering a single moisturizer, the 345 Relief Cream.

BYOMA or A+: which moisturizer is better?

When comparing moisturizers, BYOMA offers several options like the Moisturizing Rich Cream that has a Superior Lovi fit for dry skin, whereas the A+ 345 Relief Cream has an Average fit for dry skin.

Which is more affordable, BYOMA or A+?

The provided page facts do not contain pricing information, so it is not possible to determine whether BYOMA or A+ is more affordable based on this page.

Which causes fewer breakouts, BYOMA or A+?

BYOMA is a better choice for shoppers looking to avoid breakouts, as the products on this page fit oily acne-prone skin with a High or Superior level across multiple items, whereas the A+ 345 Relief Cream fits that skin type at only an Average level.

How do the founding years and countries of origin compare between BYOMA and A+?

BYOMA was founded in 2022 in the United Kingdom, whereas A+ was founded earlier in 1990 in India.

Which brand offers a larger variety of skincare products on this page, and what categories do they cover?

BYOMA offers a much larger variety of skincare products on this page, covering categories such as moisturizers, cleansers, toners, serums, makeup removers, eye products, and specialized treatments. In comparison, A+ features only a single moisturizer.

What are the main fragrance differences between BYOMA and A+ products?

Among the products on this page, BYOMA includes fragrance in just one item, the Smoothing Body Serum, while the rest of its 16 products list no fragrance. In comparison, every A+ product on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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