🇮🇹Italy

Allies of Skin vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and No7 are distinct skincare lines that offer targeted serums, moisturizers, and eye treatments for various complexions. The former utilizes niacinamide to soothe dry skin and acne-prone skin, whereas the latter relies on vitamin C, shea butter, and hyaluronic acid to support mature skin and dry skin. Both brands differ in their formulations, with the British brand tracing its heritage back to 1935.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Allies of Skin and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs No7 products

People Say

Allies of SkinNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “skin feels velvety — No7 Pure Retinol”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Gentleness and Soothing Mostly MentionedOften Mentioned
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Overall Skin Quality Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Radiance and Brightening Often MentionedOften Mentioned
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firming Often MentionedOften Mentioned
    • “fix the fine lines — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “Tightened the skin in just a few uses — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Ineffectiveness and Slow Results Sometimes NotedOften Mentioned
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “Nothing significant — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin Irritation and Reactions Sometimes NotedOften Mentioned
    • “Slightly irritating... when I first started — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “rashes popped up on my neck — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”

Allies of Skin vs No7 routines for dry skin

See multi-brand routine · 99% fit

Allies of Skin vs No7 routines for oily skin

See multi-brand routine · 95% fit

Allies of Skin vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Allies of Skin or No7: which is better?

Allies of Skin is better for overall routine fit, achieving a Superior level across all skin types on this page, whereas No7 is rated High for several skin types. Allies of Skin also scores better for hydration, moisture, gentleness, and soothing.

What is the difference between Allies of Skin and No7?

Allies of Skin offers fragrance-free products across its entire page, whereas No7 includes fragrance in some items like its Future Renew Damage Reversal Night Cream. Lovi rates Allies of Skin as having superior routine fit for oily, combination, sensitive, acne-prone, and dark spot skin types, while No7 achieves a high fit for those same categories.

Allies of Skin or No7 for dry skin?

Both Allies of Skin and No7 achieve a Superior Lovi fit level for dry skin. Allies of Skin relies on key ingredients like Niacinamide, while No7 features ingredients such as Hyaluronic acid to help provide deep hydration and moisture.

The British Journal of Dermatology, 2002Antioxidants, 2021

Allies of Skin or No7: which moisturizer is better?

Both brands offer moisturizers with great benefits, but Allies of Skin focuses on probiotics and soothing ingredients like ectoin, while No7 features options with retinol and nourishing butters. Reviewers note that Allies of Skin provides exceptionally gentle and effective moisturizers, whereas No7 is praised for deep hydration and skin texture improvements.

International Journal of Medical Sciences, 2021

Which is more affordable, Allies of Skin or No7?

No7 is the more affordable brand, whereas reviewers mostly mention a high price point for Allies of Skin.

Between Allies of Skin and No7, which brand performs better for anti-aging and firming according to reviewers?

According to reviewers, Allies of Skin and No7 perform equally well for anti-aging and firming.

Do Allies of Skin and No7 products contain fragrance?

Allies of Skin products on this page list no fragrance in their ingredients. In contrast, most No7 products also contain no fragrance, except for three items: the Future Renew Damage Reversal Night Cream, Lift & Luminate Day Cream, and Protect & Perfect Intense Advanced Day Cream.

Which brand has been established longer, Allies of Skin or No7?

No7 has been established longer, having been founded in 1935 in the United Kingdom compared to Allies of Skin which was founded in 2016.

Allies of Skin or No7 for oily skin?

For oily skin, Allies of Skin is a Superior fit, while No7 is a High fit.

Allies of Skin or No7 for sensitive skin?

Allies of Skin is a better fit for sensitive skin, achieving a Superior routine fit level compared to High for No7.

Allies of Skin or No7 for acne-prone skin?

Allies of Skin is the better choice for acne-prone skin, achieving a Superior routine fit compared to No7's High fit level. Reviewers note that Allies of Skin provides calming serums, while key ingredients like niacinamide help control skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play