🇩🇪Germany

Allies of Skin vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and No7 are established skincare lines offering targeted moisturizers, serums, and eye products for diverse complexions. Allies of Skin relies on powerhouse ingredients like niacinamide to suit dry and acne-prone skin, whereas the British brand relies on vitamin C, shea butter, and hyaluronic acid to fit dry and mature skin best. While both feature effective treatments, the former focuses on nourishing and clarifying formulations, and the latter builds around vitamin C, shea butter, and hyaluronic acid.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Allies of Skin and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs No7 products

People Say

Allies of SkinNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “skin feels velvety — No7 Pure Retinol”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Gentleness and Soothing Mostly MentionedOften Mentioned
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Overall Skin Quality Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Radiance and Brightening Often MentionedOften Mentioned
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firming Often MentionedOften Mentioned
    • “fix the fine lines — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “Tightened the skin in just a few uses — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Ineffectiveness and Slow Results Sometimes NotedOften Mentioned
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “Nothing significant — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin Irritation and Reactions Sometimes NotedOften Mentioned
    • “Slightly irritating... when I first started — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “rashes popped up on my neck — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”

Allies of Skin vs No7 routines for dry skin

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Allies of Skin vs No7 routines for oily skin

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Allies of Skin vs No7 routines for combination skin

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Questions and answers

Allies of Skin or No7: which is better?

Both brands perform well, but Allies of Skin is superior for hydration, gentleness, and overall routine fit across most skin types, while No7 offers better value and strong results in overall skin quality. Reviewers note that Allies of Skin provides gentle, effective moisturizers and calming serums, whereas No7 is frequently praised for deep hydration and texture improvements.

What is the difference between Allies of Skin and No7?

Allies of Skin and No7 both fit dry, combination, acne-prone, mature, and dry sensitive skin at a Superior routine level, while Allies of Skin fits oily, sensitive, and skin with dark spots at a Superior level compared to No7's High level. Allies of Skin does better for hydration and gentleness, whereas No7 does better for overall skin quality and price value.

Allies of Skin or No7 for dry skin?

Both brands achieve a Superior routine fit for dry skin, making them equal choices on this page. Allies of Skin relies on fragrance-free formulas with key ingredients like niacinamide and ectoin, whereas No7 includes options featuring vitamin C, shea butter, and hyaluronic acid.

The British Journal of Dermatology, 2002Antioxidants, 2021

Allies of Skin or No7: which moisturizer is better?

Both Allies of Skin and No7 offer effective moisturizers, with Allies of Skin standing out for hydration and soothing benefits while every product on its page lists no fragrance in its ingredients.

Which is more affordable, Allies of Skin or No7?

No7 is more affordable, whereas reviewers note that Allies of Skin has a high price point.

Which brand has more fragrance-free products, Allies of Skin or No7?

Allies of Skin has more fragrance-free products, as every product on its page lists no fragrance in its ingredients, whereas 10 of the 13 products on the No7 page are fragrance-free.

How do the founding years and current ownership compare between Allies of Skin and No7?

Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd., whereas No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners.

Which brand performs better for hydration and moisture according to reviewers?

Allies of Skin performs better for hydration and moisture according to reviewers.

Allies of Skin or No7 for oily skin?

Allies of Skin is the better fit for oily skin, offering a Superior routine fit compared to No7 which has a High fit. The products on this page help provide targeted care without heavy residues, though individual results may vary.

Allies of Skin or No7 for sensitive skin?

Allies of Skin fits sensitive skin better than No7, offering a Superior routine fit compared to No7's High level. Reviewers mention that Allies of Skin products on this page are gentle and effective moisturizers with no fragrance in any of their formulas.

Allies of Skin or No7 for acne-prone skin?

Both brands achieve a Superior routine fit for acne-prone skin, with Allies of Skin offering fragrance-free options across the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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