🇫🇷France

Allies of Skin vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and No7 are two distinctive skincare options known for their thoughtful moisturizers, targeted serums, advanced eye products, sunscreens, and more. Allies of Skin relies on niacinamide to suit dry and oily acne-prone skin through the Molecular Saviour Probiotics Treatment Mist, Peptides & Antioxidants Firming Daily Treatment, and Peptides & Omegas Firming Eye Cream. Meanwhile, the British brand founded in 1935 and owned by Sycamore Partners since 2025 utilizes vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best through the Future Renew Damage Reversal Eye Serum, Pure Retinol Eye Cream, and Protect & Perfect Intense Advanced Night Cream. Ultimately, both differ in their specific formulations and ingredient profiles, even though each provides tailored solutions for various complexions.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Allies of Skin and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs No7 products

People Say

Allies of SkinNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “skin feels velvety — No7 Pure Retinol”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Gentleness and Soothing Mostly MentionedOften Mentioned
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Overall Skin Quality Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Radiance and Brightening Often MentionedOften Mentioned
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firming Often MentionedOften Mentioned
    • “fix the fine lines — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “Tightened the skin in just a few uses — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Ineffectiveness and Slow Results Sometimes NotedOften Mentioned
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “Nothing significant — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin Irritation and Reactions Sometimes NotedOften Mentioned
    • “Slightly irritating... when I first started — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “rashes popped up on my neck — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”

Allies of Skin vs No7 routines for dry skin

See multi-brand routine · 98% fit

Allies of Skin vs No7 routines for oily skin

See multi-brand routine · 97% fit

Allies of Skin vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Allies of Skin or No7: which is better?

Allies of Skin is generally better for hydration, gentleness, and overall routine fit, achieving a Superior Lovi fit level across almost all skin types compared to No7. The products on this page for both brands feature niacinamide, which may help reduce skin pigmentation and control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Allies of Skin and No7?

Allies of Skin fits dry skin better with a Superior routine level, while No7 achieves a High routine fit. Reviewers mention that Allies of Skin does better for hydration and gentleness, whereas No7 performs better for overall skin quality.

Allies of Skin or No7 for dry skin?

For dry skin, Allies of Skin is a great option because the products on this page achieve a Superior routine fit, while No7 achieves a High fit level.

Allies of Skin or No7: which moisturizer is better?

Both brands offer effective moisturizers, but Allies of Skin is rated Superior for hydration and soothing, while No7 is often noted for deep hydration and texture improvements. Allies of Skin ensures every product on this page contains no fragrance, whereas certain No7 moisturizers include added fragrance.

Which is more affordable, Allies of Skin or No7?

No7 is more affordable, as reviewers often mention high prices for the products on this page from Allies of Skin.

Which brand has better anti-aging and firming performance, Allies of Skin or No7?

Both brands offer similar anti-aging and firming performance, with Lovi rating Allies of Skin as Superior and No7 as Superior for mature skin. For overall anti-aging and firming, neither brand does better than the other according to reviewers.

How do the foundation years and ownership of Allies of Skin and No7 compare?

Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd., whereas No7 has a longer history, having been founded in 1935 in the United Kingdom and owned by Sycamore Partners since 2025.

Which brand offers better hydration and soothing benefits according to reviewers?

According to reviewers, Allies of Skin does better than No7 when it comes to hydration and soothing benefits.

Allies of Skin or No7 for oily skin?

For oily skin, Allies of Skin is a Superior fit, while No7 is a High fit. Reviewers note that Allies of Skin provides better hydration and moisture as well as gentleness and soothing compared to No7.

Allies of Skin or No7 for sensitive skin?

For sensitive skin, Allies of Skin is the better choice because Lovi rates its routine as Superior, compared to High for No7. Reviewers also mention that Allies of Skin does better for gentleness and soothing.

Allies of Skin or No7 for acne-prone skin?

Allies of Skin is a better fit for acne-prone skin, as Lovi rates its routine fit as Superior compared to High for No7. Reviewers often mention that Allies of Skin offers gentle, effective moisturizers and calming serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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