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Allies of Skin vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and No7 are distinct skincare lines serving different complexions and budgets. Allies of Skin offers luxurious moisturizers, potent serums, and targeted eye products featuring niacinamide, serving acne-prone skin and oily acne-prone skin best with formulas that respect congestion-prone barriers. Meanwhile, No7 provides serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, suiting mature skin and dry skin best. The first brand relies on powerhouse ingredients to improve aging signs and decrease hyperpigmentation, whereas the British label utilizes shea butter to protect skin and mitigate erythema.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

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This page compares some of the most popular Allies of Skin and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs No7 products

People Say

Allies of SkinNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “skin feels velvety — No7 Pure Retinol”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Gentleness and Soothing Mostly MentionedOften Mentioned
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Overall Skin Quality Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Radiance and Brightening Often MentionedOften Mentioned
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firming Often MentionedOften Mentioned
    • “fix the fine lines — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “Tightened the skin in just a few uses — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Ineffectiveness and Slow Results Sometimes NotedOften Mentioned
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “Nothing significant — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin Irritation and Reactions Sometimes NotedOften Mentioned
    • “Slightly irritating... when I first started — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “rashes popped up on my neck — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”

Allies of Skin vs No7 routines for dry skin

Buy Allies of Skin routine · SAR 1,741.33 · 94% fitBuy No7 routine · SAR 1,213.27 · 89% fitSee multi-brand routine · 96% fit

Allies of Skin vs No7 routines for oily skin

Buy Allies of Skin routine · SAR 1,789.32 · 94% fitBuy No7 routine · SAR 1,421.61 · 85% fitSee multi-brand routine · 97% fit

Allies of Skin vs No7 routines for combination skin

Buy Allies of Skin routine · SAR 1,776.13 · 94% fitBuy No7 routine · SAR 1,414.68 · 88% fitSee multi-brand routine · 97% fit

Questions and answers

Allies of Skin or No7: which is better?

Allies of Skin is the better choice for hydration, gentleness, and overall routine fit, while No7 is better for value and overall skin quality.

What is the difference between Allies of Skin and No7?

Allies of Skin is a brand founded in 2016 and owned by Allies Group Pte. Ltd., whereas No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners. Lovi finds that Allies of Skin has a Superior routine fit for dry skin, while No7 has a High routine fit for dry skin.

Allies of Skin or No7 for dry skin?

Allies of Skin is a better fit for dry skin, achieving a Superior routine fit compared to a High fit for No7. The products on this page for Allies of Skin offer deep hydration and moisture, and the brand is noted for gentleness.

Allies of Skin or No7: which moisturizer is better?

Allies of Skin offers superior moisturizer options for hydration and soothing, while No7 provides products on this page that are well-rated for deep moisture and anti-aging. Lovi gives Allies of Skin a Superior fit for dry skin routines compared to a High fit for No7.

Which is more affordable, Allies of Skin or No7?

No7 does better for the price and value, as Allies of Skin has a high price point.

How do Allies of Skin and No7 compare in terms of gentleness and soothing properties?

Allies of Skin does better than No7 for gentleness and soothing. Reviewers mostly mention Allies of Skin for providing gentle, effective moisturizers and calming serums, while every product on this page for the brand lists no fragrance.

Which brand has a higher routine fit for skin with dark spots, Allies of Skin or No7?

Allies of Skin has a higher routine fit for skin with dark spots, with Lovi rating it as Superior compared to High for No7.

What are the key differences in fragrance use across the products of Allies of Skin and No7?

Allies of Skin lists no fragrance in any of the products on this page. In contrast, No7 includes fragrance in 3 out of its 13 products on this page.

Allies of Skin or No7 for oily skin?

Allies of Skin is the better choice for oily skin, as Lovi rates its routine fit as Superior compared to High for No7.

Allies of Skin or No7 for sensitive skin?

Allies of Skin is a better choice for sensitive skin, offering a Superior routine fit compared to No7's High fit level.

Allies of Skin or No7 for acne-prone skin?

For acne-prone skin, Allies of Skin is the better choice because Lovi rates its routine fit as Superior, compared to High for No7.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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