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Allies of Skin vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and No7 are two distinctive skincare options known for their diverse product selections and key ingredients. Allies of Skin offers thoughtful moisturizers, targeted serums, and advanced eye products featuring niacinamide, whereas the British brand features serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid. Both suit dry skin well, though the first also fits oily acne-prone skin best and the second fits dry sensitive skin best. They differ primarily in their specific formulations, with the first utilizing probiotics and peptides to address dark spots and aging signs, while the second relies on shea butter to protect skin and mitigate erythema.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Allies of Skin and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs No7 products

People Say

Allies of SkinNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “skin feels velvety — No7 Pure Retinol”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Gentleness and Soothing Mostly MentionedOften Mentioned
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Overall Skin Quality Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Radiance and Brightening Often MentionedOften Mentioned
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firming Often MentionedOften Mentioned
    • “fix the fine lines — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “Tightened the skin in just a few uses — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Ineffectiveness and Slow Results Sometimes NotedOften Mentioned
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “Nothing significant — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Skin Irritation and Reactions Sometimes NotedOften Mentioned
    • “Slightly irritating... when I first started — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “rashes popped up on my neck — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”

Allies of Skin vs No7 routines for dry skin

See multi-brand routine · 97% fit

Allies of Skin vs No7 routines for oily skin

See multi-brand routine · 95% fit

Allies of Skin vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Allies of Skin or No7: which is better?

Both brands offer products on this page with an equal routine fit across all skin types. Allies of Skin stands out for hydration and gentleness, while No7 is noted for overall skin quality and value.

What is the difference between Allies of Skin and No7?

Allies of Skin and No7 both fit all skin types at a Superior routine level, but Allies of Skin is founded in 2016 by Allies Group Pte. Ltd. without listed fragrance across the products on this page, whereas No7 was founded in 1935 in the United Kingdom and includes fragrance in some formulations.

Allies of Skin or No7 for dry skin?

Both Allies of Skin and No7 achieve a Superior Lovi routine fit level for dry skin. Allies of Skin offers fragrance-free products on this page and is favored for hydration and moisture, while No7 provides deeper budget-friendly options.

Allies of Skin or No7: which moisturizer is better?

Both brands offer effective moisturizers, with Allies of Skin providing fragrance-free options like the Molecular Saviour Probiotics Treatment Mist, while No7 includes options such as the Protect & Perfect Intense Advanced Night Cream. Reviewers note that Allies of Skin excels in gentle hydration, whereas No7 is frequently praised for deep moisture and anti-aging benefits.

Which is more affordable, Allies of Skin or No7?

No7 is more affordable, whereas reviewers of Allies of Skin mostly mention its high price point.

Which brand has more fragrance-free products, Allies of Skin or No7?

Allies of Skin has more fragrance-free products, as every single product on this page lists no fragrance in its ingredients. In contrast, No7 includes fragrance in 3 out of its 13 products on this page.

How do the founding years and corporate ownership compare between Allies of Skin and No7?

Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd., whereas No7 has a longer history, having been founded in 1935 in the United Kingdom and owned by Sycamore Partners since 2025.

Which brand performs better for hydration and moisture according to review themes?

Allies of Skin performs better for hydration and moisture according to review themes, offering gentle and effective moisturizers as well as hydrating and plumping serums.

Allies of Skin or No7 for oily skin?

Both brands offer a Superior routine fit for oily skin on the products on this page. Allies of Skin relies on fragrance-free formulations with key ingredients like niacinamide, while No7 incorporates options containing vitamin C and hyaluronic acid.

The British Journal of Dermatology, 2002Antioxidants, 2021

Allies of Skin or No7 for sensitive skin?

Both Allies of Skin and No7 achieve a Superior routine fit for sensitive skin, so either brand helps. Allies of Skin stands out for gentleness and soothing, while the products on this page for No7 also offer deep hydration.

Allies of Skin or No7 for acne-prone skin?

Both brands offer an equal routine fit rated as Superior for acne-prone skin, meaning either brand may work well depending on your preference. Allies of Skin features fragrance-free products across its range, while No7 includes key ingredients like niacinamide, vitamin C, hyaluronic acid, and shea butter.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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