Liz Earle skincare
Liz Earle is a British skincare brand founded in 1995 and owned by Sycamore Partners since 2025.
Liz Earle is universally loved for its botanical cleansers and expertly balanced formulas. Its products suit sensitive, dry, and combination skin best due to their gentle, nourishing nature. For acne-prone skin, the standout product is the Cleanse & Polish Hot Cloth Cleanser. Together, these thoughtful preparations work to gently purify and restore the complexion.
This page covers some of the most popular Liz Earle products; for the whole Liz Earle range, with a fit score for every product, use the Lovi app.
Liz Earle cleansers
Questions and answers
Is Liz Earle worth it?
Liz Earle is worth it because the Liz Earle products on this page leave skin soft and smooth, and Lovi rates the Liz Earle routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
What are Liz Earle's best products?
Liz Earle does not have a single best product, but Lovi rates routines built around the brand as Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Liz Earle product on this page also lists no fragrance in its ingredients.
Which Liz Earle cleanser is best for oily skin?
Cleanse & Polish Hot Cloth Cleanser is the cleanser on this page for oily skin. Lovi rates it Average for oily skin.
Does Liz Earle cause breakouts?
Liz Earle is unlikely to cause breakouts, and Lovi rates acne-prone skin as Superior for the Liz Earle-focused routine. Every product from Liz Earle on this page is formulated without fragrance.
Is Liz Earle fragrance-free?
Yes, every one of the Liz Earle products on this page is formulated without added fragrance.
What are the key ingredients in Liz Earle products?
Liz Earle products on this page include key ingredients such as glycerin, panthenol, chamomile extract, and rosemary leaf extract. Glycerin helps keep skin hydrated, while panthenol aids in skin barrier recovery.
How do I build a Liz Earle skincare routine?
To build a Liz Earle skincare routine, Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Liz Earle product on this page lists no fragrance in its ingredients.
What are good alternatives to Liz Earle?
Good alternatives to Liz Earle include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, which all have dedicated pages on Lovi.
Liz Earle vs BYOMA: which is better?
Liz Earle and BYOMA are equally matched for dry, sensitive, combination, and acne-prone skin, with Lovi rating routines from both brands as Superior for all four skin types. For oily skin, Liz Earle has a slight edge, as Lovi rates the Liz Earle-focused routine as Superior while the BYOMA-focused routine is also rated Superior.
Who owns Liz Earle, and where is it from?
Liz Earle is a British brand founded in 1995, owned by Sycamore Partners since 2025.
Is Liz Earle cruelty-free?
Yes: Cruelty Free International and Leaping Bunny list Liz Earle as cruelty-free.
Research behind Liz Earle's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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