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Liz Earle skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Liz Earle is a British skincare brand founded in 1995 and owned by Sycamore Partners since 2025.

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Liz Earle is universally loved for its botanical cleansers and expertly balanced formulas. Its products suit sensitive, dry, and combination skin best due to their gentle, nourishing nature. For acne-prone skin, the standout product is the Cleanse & Polish Hot Cloth Cleanser. Together, these thoughtful preparations work to gently purify and restore the complexion.

This page covers some of the most popular Liz Earle products; for the whole Liz Earle range, with a fit score for every product, use the Lovi app.

Liz Earle cleansers

Questions and answers

Is Liz Earle worth it?

Liz Earle is worth it because Lovi rates the Liz Earle routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from the Liz Earle products on this page is free of added fragrance.

What are Liz Earle's best products?

Liz Earle offers the Cleanse & Polish Hot Cloth Cleanser as the cleanser featured on this page. Lovi rates a Liz Earle-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Which Liz Earle cleanser is best for oily skin?

Cleanse & Polish Hot Cloth Cleanser is the cleanser for oily skin on this page. Lovi rates this cleanser Average for oily skin.

Does Liz Earle cause breakouts?

Liz Earle is unlikely to cause breakouts, and Lovi rates Cleanse & Polish Hot Cloth Cleanser Average for acne-prone skin. The Liz Earle products on this page list no fragrance in their ingredients, helping keep the skin calm.

Is Liz Earle fragrance-free?

Yes, every one of the Liz Earle products on this page is formulated without added fragrance. This helps keep skin calm and reduces the chance of irritation.

What are the key ingredients in Liz Earle products?

Liz Earle products on this page are fragrance-free and feature key ingredients like glycerin, panthenol, and chamomile extract. Glycerin helps keep skin hydrated, while panthenol helps restore the skin barrier. Chamomile extract may also help prevent signs of skin aging.

Clinical, Cosmetic and Investigational Dermatology, 2017

How do I build a Liz Earle skincare routine?

To build a Liz Earle skincare routine, use the Cleanse & Polish Hot Cloth Cleanser as the main step. Lovi rates the Liz Earle-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to Liz Earle?

Good alternatives to Liz Earle include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, which all have pages on Lovi.

Liz Earle vs BYOMA: which is better?

Liz Earle and BYOMA are tied, as Lovi rates both Superior for dry, oily, sensitive, combination, and acne-prone skin. Both brands offer fragrance-free products on their pages.

Who owns Liz Earle, and where is it from?

Liz Earle is a British brand founded in 1995, owned by Sycamore Partners since 2025.

en.wikipedia.orgtracxn.com

Is Liz Earle cruelty-free?

Yes: Cruelty Free International and Leaping Bunny list Liz Earle as cruelty-free.

Leaping BunnyCruelty Free International

Research behind Liz Earle's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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