Liz Earle skincare
Liz Earle is a British skincare brand founded in 1995 and owned by Sycamore Partners since 2025.
Liz Earle is universally loved for its botanical cleansers and expertly balanced formulas. Its products suit sensitive, dry, and combination skin best due to their gentle, nourishing nature. For acne-prone skin, the standout product is the Cleanse & Polish Hot Cloth Cleanser. Together, these thoughtful preparations work to gently purify and restore the complexion.
This page covers some of the most popular Liz Earle products; for the whole Liz Earle range, with a fit score for every product, use the Lovi app.
Liz Earle cleansers
Questions and answers
Is Liz Earle worth it?
Liz Earle is worth it because Lovi rates the brand routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Liz Earle product on this page also lists no fragrance in its ingredients.
What are Liz Earle's best products?
Liz Earle does not have a single standout product listed here, as Cleanse & Polish Hot Cloth Cleanser rates Average across all skin types. Lovi rates the Liz Earle-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which Liz Earle cleanser is best for oily skin?
Cleanse & Polish Hot Cloth Cleanser is the cleanser for oily skin on this page, and Lovi rates it Average for oily skin.
Does Liz Earle cause breakouts?
Liz Earle is unlikely to cause breakouts, and Lovi rates the Liz Earle-focused routine Superior for acne-prone skin. Every product among the Liz Earle products on this page lists no fragrance in its ingredients.
Is Liz Earle fragrance-free?
Yes, every one of the Liz Earle products on this page is formulated without added fragrance in its ingredients.
What are the key ingredients in Liz Earle products?
The Liz Earle products on this page feature glycerin for moisture, panthenol to help soothe dry areas, and chamomile extract to keep skin calm. Rosemary leaf extract is also included to support a smooth skin surface.
How do I build a Liz Earle skincare routine?
To build a Liz Earle skincare routine, use the Cleanse & Polish Hot Cloth Cleanser as the cleanser. Lovi rates the Liz Earle-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
What are good alternatives to Liz Earle?
Good alternatives to Liz Earle include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, which all have pages on Lovi.
Liz Earle vs BYOMA: which is better?
Liz Earle is slightly better for oily skin, where Lovi rates the Liz Earle-focused routine Superior and the BYOMA-focused routine High. For dry, sensitive, combination, and acne-prone skin, both brands tie with a Superior fit.
Who owns Liz Earle, and where is it from?
Liz Earle is a British brand founded in 1995, owned by Sycamore Partners since 2025.
Is Liz Earle cruelty-free?
Yes: Cruelty Free International and Leaping Bunny list Liz Earle as cruelty-free.
Research behind Liz Earle's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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