Liz Earle skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Liz Earle is a British skincare brand founded in 1995 and owned by Sycamore Partners since 2025.

Liz Earle is universally loved for its botanical cleansers and expertly balanced formulas. Its products suit sensitive, dry, and combination skin best due to their gentle, nourishing nature. For acne-prone skin, the standout product is the Cleanse & Polish Hot Cloth Cleanser. Together, these thoughtful preparations work to gently purify and restore the complexion.

This page covers some of the most popular Liz Earle products; for the whole Liz Earle range, with a fit score for every product, use the Lovi app.

Liz Earle cleansers

Cleanse & Polish Hot Cloth Cleanser

Questions and answers

Is Liz Earle worth it?

Liz Earle is worth it because the Liz Earle products on this page are free of added scent and Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are Liz Earle's best products?

Liz Earle does not have a single best product listed here, but instead features routines that Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Liz Earle product on this page also leaves out fragrance.

Which Liz Earle cleanser is best for oily skin?

Cleanse & Polish Hot Cloth Cleanser is the cleanser for oily skin on this page, with an Average fit.

Does Liz Earle cause breakouts?

Liz Earle is unlikely to cause breakouts, and Lovi rates the Liz Earle-focused routine Superior for acne-prone skin. Every product on this page also lists no fragrance in its ingredients.

Is Liz Earle fragrance-free?

Yes, every one of the Liz Earle products on this page lists no fragrance in its ingredients.

What are the key ingredients in Liz Earle products?

Liz Earle products on this page use glycerin to help keep skin soft and smooth, along with panthenol to calm dry areas and chamomile extract to maintain a calm complexion. Rosemary leaf extract is also included and may help protect the skin.

American Journal of Clinical Dermatology, 2002

How do I build a Liz Earle skincare routine?

To build a Liz Earle routine, start by washing your face with Cleanse & Polish Hot Cloth Cleanser. Lovi rates the Liz Earle-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to Liz Earle?

Good alternatives to Liz Earle include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have pages on Lovi.

Liz Earle vs BYOMA: which is better?

Liz Earle and BYOMA both rate Superior for dry and sensitive skin, while Lovi rates Liz Earle Superior and BYOMA High for oily, combination, and acne-prone skin. Every Liz Earle product on this page also lists no fragrance in its ingredients.

Who owns Liz Earle, and where is it from?

Liz Earle is a British brand founded in 1995, owned by Sycamore Partners since 2025.

en.wikipedia.org tracxn.com

Is Liz Earle cruelty-free?

Yes: Cruelty Free International and Leaping Bunny list Liz Earle as cruelty-free.

Leaping Bunny Cruelty Free International

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Research behind Liz Earle's key ingredients

Topical use of dexpanthenol in skin disorders
Panthenol · American Journal of Clinical Dermatology, 2002
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Chamomile extract · International Journal of Molecular Medicine, 2016
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora
Panthenol · The Journal of Dermatological Treatment, 2017
Rosmarinic Acid, as an NHE1 Activator, Decreases Skin Surface pH and Improves the Skin Barrier Function
Rosemary leaf extract · International Journal of Molecular Sciences, 2022

3 more studies

In Vitro and Clinical Safety Assessment of the Multiple W/O/W Emulsion Based on the Active Ingredients from Rosmarinus officinalis L., Avena sativa L. and Linum usitatissimum L
Rosemary leaf extract · Pharmaceutics, 2021
Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study
Panthenol · Journal of Cosmetic Dermatology, 2025
Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum
Caprylic capric triglyceride · Life, 2023

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist