Simple vs NEOCUTIS
Simple and NEOCUTIS are skincare brands offering gentle cleansers, toners, serums, and moisturizers crafted with nourishing ingredients like niacinamide and glycerin. The British brand suits acne-prone skin and skin with dark spots best, whereas the Swiss brand is ideal for mature, dry, and stressed complexions through its deeply restorative properties. While Simple utilizes niacinamide and glycerin to reduce hyperpigmentation, improve aging signs, enhance hydration, and strengthen the barrier function, NEOCUTIS delivers balanced, gentle care that helps restore natural radiance.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.
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This page compares some of the most popular Simple and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or NEOCUTIS: which is better?
Simple is better for budget-friendly routines and sensitive skin, featuring gentle makeup removers and lightweight moisturizers. Glycerin helps the products on this page hydrate dry skin.
What is the difference between Simple and NEOCUTIS?
Simple offers budget-friendly cleansers and moisturizers featuring niacinamide and glycerin that are well-suited for sensitive skin, while NEOCUTIS provides specialized serums and moisturizers aimed at mature and dry skin. Glycerin helps improve hydration, and niacinamide may help reduce skin pigmentation.
Simple or NEOCUTIS: which moisturizer is better?
Simple offers budget-friendly moisturizers with average Lovi fit across skin types, while NEOCUTIS provides options like lumiere with average fit for dry and mature skin and Bio Serum Firm with high fit. Glycerin helps provide skin hydration in moisturizers.
Which is more affordable, Simple or NEOCUTIS?
Simple offers lightweight, value-friendly moisturizers, making it the more affordable choice compared to NEOCUTIS.
Which causes fewer breakouts, Simple or NEOCUTIS?
Simple products on this page are frequently noted by reviewers for causing breakouts or irritations, while NEOCUTIS products have no such user mentions on this page.
Which brand has been established longer and where are they from?
Simple has been established longer, having been founded in 1960 in the United Kingdom, whereas NEOCUTIS was founded in 2003 in Switzerland.
How do the Lovi fit levels for dry skin compare between the moisturizers of both brands?
For dry skin, the moisturizers on this page from both Simple and NEOCUTIS are rated as an Average fit by Lovi. Glycerin, a key ingredient found across the Simple products on this page, helps provide skin hydration.
Do either Simple or NEOCUTIS products contain fragrance?
Every product on this page from both Simple and NEOCUTIS lists no fragrance in its ingredients.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis
Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.









