Simple vs NEOCUTIS
Simple and NEOCUTIS are distinct skincare brands with different heritages, formulations, and price points. The British line, founded in 1960 and owned by Unilever PLC since 2011, offers gentle moisturizers, makeup removers, cleansers, and toners using niacinamide and glycerin to suit oily and acne-prone skin best. Conversely, the Swiss line, founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013, provides refined serums and moisturizers to nurture mature, dry, and stressed skin. While both deliver targeted care, they differ fundamentally in their signature ingredients, primary skin types, and therapeutic goals.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.
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This page compares some of the most popular Simple and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or NEOCUTIS: which is better?
Simple offers budget-friendly, lightweight moisturizers and makeup removers that work well for sensitive skin, while NEOCUTIS provides specialized anti-aging serums like Bio Serum Firm that achieve high Lovi fit levels for mature and dry skin types.
What is the difference between Simple and NEOCUTIS?
Simple offers budget-friendly cleansers and moisturizers well-suited for oily and acne-prone skin, whereas NEOCUTIS provides specialized serums like Bio Serum Firm that achieve high fit levels for mature skin. Glycerin, found in Simple products, helps maintain skin hydration, while Niacinamide may assist in reducing cutaneous pigmentation across formulations.
Simple or NEOCUTIS: which moisturizer is better?
Simple offers several budget-friendly moisturizers, like the Hydrating Light Moisturiser and Replenishing Rich Moisturiser, which achieve average Lovi fits across most skin types. NEOCUTIS features the lumière moisturizer, which also earns average fits for most skin types.
Which is more affordable, Simple or NEOCUTIS?
Simple features lightweight, value-friendly moisturizers on this page, whereas NEOCUTIS focuses on specialized anti-aging treatments.
Which causes fewer breakouts, Simple or NEOCUTIS?
Simple offers budget-friendly, fragrance-free options like its Kind to Skin Soothing Facial Toner, but reviewers often note that the products on this page may cause breakouts or irritations. NEOCUTIS does not have reported breakout concerns on this page, making it a gentler choice for blemish-prone skin.
When was Simple founded compared to NEOCUTIS?
Simple was founded in 1960 in the United Kingdom, whereas NEOCUTIS was founded later in 2003 in Switzerland.
Which brand offers more products on this page?
Simple offers more products on this page with seven options compared to NEOCUTIS which features two.
Do products from Simple and NEOCUTIS contain fragrance?
Every product on this page from both Simple and NEOCUTIS lists no fragrance in its ingredients.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis
Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.









