Simple vs facefacts
Simple and facefacts are British skincare brands offering gentle everyday care tailored to different complexions. Simple is known for its moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, which suit acne-prone skin and skin with dark spots best. facefacts is known for its nourishing cleansers and targeted formulas that suit dry, normal, and combination skin best. The brands differ primarily in their core ingredient profiles and ideal skin types, with both providing distinct options for targeted concerns.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.
This page compares some of the most popular Simple and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Simple vs facefacts products
Questions and answers
Simple or facefacts: which is better?
Simple is the better choice on this page because it offers a wide variety of products, including makeup removers, moisturizers, toners, and cleansers, whereas facefacts only lists a single cleanser. Lovi rates Simple as having High or Superior fit levels for sensitive, acne-prone, and mature skin types depending on the product, while its key ingredient glycerin helps maintain skin hydration.
What is the difference between Simple and facefacts?
Simple offers a broad variety of fragrance-free cleansers, makeup removers, and moisturizers featuring niacinamide and glycerin that fit acne-prone skin best, whereas facefacts provides just one fragrance-free cleanser that has a high fit for dry, sensitive, and acne-prone skin.
Simple or facefacts: which cleanser is better?
For cleansing, Simple Refreshing Facial Wash has a Low Lovi fit for dry and dry sensitive skin and Average for other skin types, while facefacts Hydrating Gentle Cleanser has a High Lovi fit for dry, sensitive, acne-prone, dry sensitive, and mature skin. Glycerin helps provide hydration to the skin.
Which is more affordable, Simple or facefacts?
Simple features lightweight, value-friendly moisturizers among the products on this page, whereas facefacts does not list affordable pricing details here. Glycerin helps provide hydration.
Which causes fewer breakouts, Simple or facefacts?
Simple causes breakouts or irritations according to reviewers, whereas facefacts has no such reports on this page. Glycerin in Simple products helps hydrate the skin.
In what year and country was Simple founded, and when was it acquired by Unilever PLC?
Simple was founded in 1960 in the United Kingdom and was acquired by Unilever PLC in 2011.
Which Simple product achieves a Superior Lovi fit level for mature skin?
The Kind to Skin Soothing Facial Toner achieves a Superior Lovi fit level for mature skin among the products on this page.
How does the Lovi fit level for dry skin compare between Simple's Refreshing Facial Wash and facefacts' Hydrating Gentle Cleanser?
Facefacts' Hydrating Gentle Cleanser has a High Lovi fit level for dry skin, whereas Simple's Refreshing Facial Wash has a Low fit level for dry skin.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
