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BYOMA vs Minimalist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Minimalist are accessible skincare brands focused on effective formulations, with the former originating in Britain and the latter in India. The British line offers moisturizers, toners, cleansers, and serums featuring a tri-ceramide complex and squalane, suiting dry and oily skin by enhancing barrier hydration and fighting oxidative stress. Meanwhile, the Indian brand features sunscreens, moisturizers, and cleansers that address specific concerns such as acne, dark spots, and aging. Ultimately, both brands differ through their distinct product selections and key ingredient profiles while remaining tailored to diverse skincare needs.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular BYOMA and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Minimalist products

People Say

BYOMAMinimalist
  • Skin Barrier and Hydration Support Mostly MentionedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “very moisturizing — Minimalist SPF 50 Sunscreen”
  • Gentle and Fragrance-Free Formula Often MentionedOften Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “zero smell — Minimalist Vitamin B5 10% Moisturizer”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
  • Oily Skin Friendly and Oil Control Rarely NotedMostly Mentioned
    • “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer”
    • “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
  • Acne Clearing Effect Rarely NotedOften Mentioned
    • “acne cleared up in a week — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Affordable Value and Price Point Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Dispensing Issues Mostly MentionedSometimes Noted
    • “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “Opening is huge — BYOMA Brightening Toner”
  • Sticky or Greasy Texture Sometimes NotedMostly Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “makes face very oily — Minimalist SPF 50 Sunscreen”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
    • “need to layer it — BYOMA Hydrating Serum”
    • “Too lightweight — BYOMA Moisturizing Rich Cream”
    • “not moisturizing enough — Minimalist Vitamin B5 10% Moisturizer”
  • Unpleasant Scent or Smell Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”

Questions and answers

BYOMA or Minimalist: which is better?

BYOMA is better for skin barrier support and hydration across the products on this page, whereas Minimalist does better for oily skin and acne clearing. Lovi rates BYOMA with a Superior fit for dry skin, and Minimalist with a Superior fit for combination skin.

What is the difference between BYOMA and Minimalist?

BYOMA focuses on barrier support and hydration with affordable products featuring a tri-ceramide complex, whereas Minimalist delivers targeted solutions for oily and acne-prone skin.

BYOMA or Minimalist: which cleanser is better?

For cleansers, BYOMA is a better fit for dry and sensitive skin on the products on this page, while Minimalist does better for acne-prone and combination skin.

Which is more affordable, BYOMA or Minimalist?

BYOMA offers better affordable value and price point for the products on this page compared to Minimalist.

Which causes fewer breakouts, BYOMA or Minimalist?

Minimalist does better for acne clearing, while reviewers sometimes note breakouts and acne as a drawback for BYOMA.

Where and when were BYOMA and Minimalist founded, and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. Minimalist was founded in 2020 in India and is owned by Unilever PLC.

How does the fragrance content compare between BYOMA and Minimalist products?

BYOMA has fragrance in 1 of the 17 products on this page, while every product on this page by Minimalist lists no fragrance in its ingredients.

Which brand performs better for skin barrier support and hydration according to review themes?

According to the review themes on this page, BYOMA performs better for skin barrier and hydration support.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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