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BYOMA vs Minimalist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Minimalist are accessible skincare brands that formulate barrier-focused moisturizers, cleansers, toners, serums, and sunscreens using key actives like tri-ceramide, squalane, salicylic acid, and vitamin B5. The British brand suits dry and sensitive skin best with its nourishing components, while the Indian brand fits acne-prone and oily skin best through targeted formulations. Both offer specialized solutions, though they differ in their core ingredient profiles and founding origins.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular BYOMA and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Minimalist products

People Say

BYOMAMinimalist
  • Skin Barrier and Hydration Support Mostly MentionedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “very moisturizing — Minimalist SPF 50 Sunscreen”
  • Gentle and Fragrance-Free Formula Often MentionedOften Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “zero smell — Minimalist Vitamin B5 10% Moisturizer”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
  • Oily Skin Friendly and Oil Control Rarely NotedMostly Mentioned
    • “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer”
    • “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
  • Acne Clearing Effect Rarely NotedOften Mentioned
    • “acne cleared up in a week — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Affordable Value and Price Point Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Dispensing Issues Mostly MentionedSometimes Noted
    • “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “Opening is huge — BYOMA Brightening Toner”
  • Sticky or Greasy Texture Sometimes NotedMostly Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “makes face very oily — Minimalist SPF 50 Sunscreen”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
    • “need to layer it — BYOMA Hydrating Serum”
    • “Too lightweight — BYOMA Moisturizing Rich Cream”
    • “not moisturizing enough — Minimalist Vitamin B5 10% Moisturizer”
  • Unpleasant Scent or Smell Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”

BYOMA vs Minimalist routines for dry skin

See multi-brand routine · 99% fit

BYOMA vs Minimalist routines for oily skin

See multi-brand routine · 96% fit

BYOMA vs Minimalist routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or Minimalist: which is better?

BYOMA fits dry skin and sensitive skin with a Superior Lovi level, while Minimalist fits oily skin and acne-prone skin with a Superior Lovi level. BYOMA focuses on barrier support and hydration, whereas Minimalist excels in acne clearing and oil control.

What is the difference between BYOMA and Minimalist?

BYOMA focuses on dry and sensitive skin with barrier-strengthening ceramides, whereas Minimalist focuses on acne-prone and oily skin with targeted actives. Lovi rates BYOMA as Superior for dry and sensitive skin, while Minimalist is rated Superior for oily and acne-prone skin.

BYOMA or Minimalist for dry skin?

For dry skin, Lovi finds BYOMA to be a Superior fit while Minimalist is a High fit. BYOMA focuses on barrier support and hydration, whereas Minimalist also offers strong oil-control options.

BYOMA or Minimalist: which cleanser is better?

For cleansers on this page, BYOMA is better for dry and sensitive skin, where Lovi rates its cleansers at a High fit level, while Minimalist is better for acne-prone and oily skin, where Lovi rates its cleanser at a Superior fit level.

Which is more affordable, BYOMA or Minimalist?

BYOMA is more affordable as it offers a better affordable value and price point compared to Minimalist.

Which brand has better fragrance-free options between BYOMA and Minimalist?

Both BYOMA and Minimalist offer entirely or mostly fragrance-free product options on this page, with Minimalist listing no fragrance in any of its products and BYOMA having 16 of its 17 products list no fragrance.

How do the founding years and corporate ownership of BYOMA and Minimalist compare?

BYOMA was founded in the United Kingdom in 2022 and has been owned by Bansk Group since 2025, whereas Minimalist was founded in India in 2020 and is owned by Unilever PLC as of 2025.

Which brand is better suited for mature skin, BYOMA or Minimalist?

Both BYOMA and Minimalist achieve a High Lovi fit level for mature skin, meaning they are equally well suited for this skin type based on the products on this page.

BYOMA or Minimalist for oily skin?

For oily skin, Minimalist is superior to BYOMA according to Lovi fit levels. Minimalist is better for oil control, while BYOMA products on this page help support hydration.

BYOMA or Minimalist for sensitive skin?

For sensitive skin, Lovi finds BYOMA to have a superior routine fit compared to Minimalist, which has a high fit level. The products on this page for BYOMA are mostly fragrance-free, with 16 of 17 listing no fragrance.

BYOMA or Minimalist for acne-prone skin?

For acne-prone skin, Minimalist has a superior routine fit compared to BYOMA. Review themes also show that Minimalist does better for acne clearing effect.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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