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BYOMA vs Minimalist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Minimalist are accessible skincare brands that offer thoughtfully formulated moisturizers, cleansers, sunscreens, and more. BYOMA is known for its nourishing tri-ceramide and squalane, suiting dry skin and dry sensitive skin best, while the Indian brand specializes in actives that fit oily skin and mature skin best. Both brands differ in their standout targeted offerings, as the British line features a balancing face mist, brightening toner, and melting balm cleanser, whereas the Unilever-owned line features a salicylic acid and LHA face cleanser, a vitamin B5 moisturizer, and an SPF 50 sunscreen.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular BYOMA and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Minimalist products

People Say

BYOMAMinimalist
  • Skin Barrier and Hydration Support Mostly MentionedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “very moisturizing — Minimalist SPF 50 Sunscreen”
  • Gentle and Fragrance-Free Formula Often MentionedOften Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “zero smell — Minimalist Vitamin B5 10% Moisturizer”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
  • Oily Skin Friendly and Oil Control Rarely NotedMostly Mentioned
    • “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer”
    • “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
  • Acne Clearing Effect Rarely NotedOften Mentioned
    • “acne cleared up in a week — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Affordable Value and Price Point Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Dispensing Issues Mostly MentionedSometimes Noted
    • “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “Opening is huge — BYOMA Brightening Toner”
  • Sticky or Greasy Texture Sometimes NotedMostly Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “makes face very oily — Minimalist SPF 50 Sunscreen”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
    • “need to layer it — BYOMA Hydrating Serum”
    • “Too lightweight — BYOMA Moisturizing Rich Cream”
    • “not moisturizing enough — Minimalist Vitamin B5 10% Moisturizer”
  • Unpleasant Scent or Smell Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”

BYOMA vs Minimalist routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs Minimalist routines for oily skin

See multi-brand routine · 96% fit

BYOMA vs Minimalist routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

BYOMA or Minimalist: which is better?

Both BYOMA and Minimalist work well, but they suit different needs. Lovi shows that BYOMA fits dry and mature skin best, while Minimalist is a superior fit for oily and acne-prone skin.

What is the difference between BYOMA and Minimalist?

BYOMA focuses on barrier support and hydration with hero ingredients like its tri-ceramide complex, whereas Minimalist targets concerns like oil control and acne-clearing with actives such as salicylic acid. Reviewers find that BYOMA excels in affordable value, while Minimalist stands out for oily skin and acne clearing.

BYOMA or Minimalist for dry skin?

Both BYOMA and Minimalist reach a Superior Lovi routine fit for dry skin, though BYOMA features a wider variety of specialized moisturizers and barrier-strengthening products on this page.

BYOMA or Minimalist: which moisturizer is better?

For moisturizers, BYOMA works best for dry, dry sensitive, and mature skin with a Superior Lovi fit, while Minimalist achieves a Superior Lovi fit across oily, combination, acne-prone, oily acne-prone, and skin with dark spots.

Which is more affordable, BYOMA or Minimalist?

BYOMA offers better affordable value and price point for the products on this page compared to Minimalist.

Which brand has more products containing fragrance, BYOMA or Minimalist?

BYOMA has more products containing fragrance, with one product listing it on this page, whereas Minimalist lists no fragrance in any of its products.

Where and when were BYOMA and Minimalist founded?

BYOMA was founded in the United Kingdom in 2022, while Minimalist was founded in India in 2020.

Which brand is owned by the Bansk Group?

BYOMA is owned by the Bansk Group, having been acquired in 2025.

BYOMA or Minimalist for oily skin?

For oily skin, Minimalist has a Superior routine fit while BYOMA has a High routine fit. Minimalist does better on oily skin friendly and oil control and acne clearing effect, making it the stronger choice for this skin type.

BYOMA or Minimalist for sensitive skin?

For sensitive skin, both brands work well, with Lovi rating BYOMA as Superior and Minimalist as Superior. Reviewers note that every product on this page for Minimalist lists no fragrance, while BYOMA features 16 fragrance-free products out of 17 on this page.

BYOMA or Minimalist for acne-prone skin?

For acne-prone skin, Minimalist has a superior routine fit, whereas BYOMA has a high routine fit. Minimalist does better on acne clearing effects, while BYOMA focuses more on barrier and hydration support.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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