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BYOMA vs Minimalist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Minimalist are contemporary skincare brands known for addressing specific skin needs through targeted formulations. BYOMA offers moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, while Minimalist provides sunscreens, moisturizers, and cleansers. The British line suits mature skin and skin with dark spots best, whereas the Indian brand fits combination skin and acne-prone skin best. Ultimately, both differ primarily in their active ingredients and ideal skin types.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular BYOMA and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Minimalist products

People Say

BYOMAMinimalist
  • Skin Barrier and Hydration Support Mostly MentionedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “very moisturizing — Minimalist SPF 50 Sunscreen”
  • Gentle and Fragrance-Free Formula Often MentionedOften Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “zero smell — Minimalist Vitamin B5 10% Moisturizer”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
  • Oily Skin Friendly and Oil Control Rarely NotedMostly Mentioned
    • “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer”
    • “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
  • Acne Clearing Effect Rarely NotedOften Mentioned
    • “acne cleared up in a week — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Affordable Value and Price Point Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Dispensing Issues Mostly MentionedSometimes Noted
    • “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “Opening is huge — BYOMA Brightening Toner”
  • Sticky or Greasy Texture Sometimes NotedMostly Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “makes face very oily — Minimalist SPF 50 Sunscreen”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
    • “need to layer it — BYOMA Hydrating Serum”
    • “Too lightweight — BYOMA Moisturizing Rich Cream”
    • “not moisturizing enough — Minimalist Vitamin B5 10% Moisturizer”
  • Unpleasant Scent or Smell Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”

BYOMA vs Minimalist routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs Minimalist routines for combination skin

See multi-brand routine · 96% fit

BYOMA vs Minimalist routines for acne-prone skin

See multi-brand routine · 95% fit

Questions and answers

BYOMA or Minimalist: which is better?

When choosing between BYOMA and Minimalist, BYOMA is generally better for skin barrier support, hydration, and targeting mature skin or dark spots. Minimalist excels more in oil control and acne-clearing effects, while both brands offer equal routines for oily and combination skin types.

What is the difference between BYOMA and Minimalist?

BYOMA focuses on barrier support, hydration, and soothing care with mostly fragrance-free products, while Minimalist targets acne clearing, oil control, and combination skin with streamlined formulations. Reviewers note that BYOMA excels in skin barrier support and affordability, whereas Minimalist performs better for oily skin and acne clearing.

BYOMA or Minimalist for oily skin?

Both BYOMA and Minimalist have a Superior routine fit level for oily skin. BYOMA helps provide barrier support and hydration, while Minimalist focuses on oil control and acne-clearing effects across the products on this page.

BYOMA or Minimalist: which cleanser is better?

BYOMA is a better choice for dry and sensitive skin, as its cleansers like the Creamy Jelly Cleanser and Milky Moisture Cleanser have a High fit level for those skin types, whereas Minimalist cleansers carry caution ratings for dry and sensitive skin.

Which is more affordable, BYOMA or Minimalist?

BYOMA is more affordable as it offers better affordable value and price point compared to Minimalist according to the reviewer themes.

Which brand has more products containing fragrance, BYOMA or Minimalist?

BYOMA has more products containing fragrance than Minimalist, as 16 out of 17 BYOMA products on this page list no fragrance while the Smoothing Body Serum does, whereas every Minimalist product on this page lists no fragrance.

How do the founding years and countries of origin compare between BYOMA and Minimalist?

BYOMA was founded in the United Kingdom in 2022, whereas Minimalist was founded in India in 2020. Both brands are currently owned by larger parent companies, with BYOMA under Bansk Group and Minimalist under Unilever PLC.

Which brand is owned by Unilever PLC, BYOMA or Minimalist?

Minimalist is owned by Unilever PLC. BYOMA is owned by Bansk Group.

BYOMA or Minimalist for acne-prone skin?

Both BYOMA and Minimalist reach a Superior Lovi fit level for acne-prone skin, so your choice depends on whether you prefer BYOMA for barrier-strengthening moisturizers or Minimalist for targeted acne-clearing formulas.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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