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Purito vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Jole products

Questions and answers

Purito or Jole: which is better?

Purito is a better choice for shoppers looking for a wide range of fragrance-free moisturizers, serums, and sunscreens, as Lovi rates several of its products as Superior for dry, sensitive, and acne-prone skin. In contrast, Jole only offers a single azelaic acid serum on this page, which has an Average fit for dry and sensitive skin types.

What is the difference between Purito and Jole?

Purito offers a much larger variety of products on this page across multiple skincare categories with high to superior Lovi fit levels for dry, sensitive, and mature skin, whereas Jole only features a single azelaic acid serum.

Which is more affordable, Purito or Jole?

This page does not provide pricing information for either Purito or Jole, so it is not possible to say which brand is more affordable.

In what year and country were Purito and Jole founded?

Purito was founded in South Korea in 2017, while the founding country for Jole, established in 2019, is not specified on this page.

Which brand offers a greater variety of product categories like sunscreens and cleansing oils compared to Jole's single azelaic acid serum?

Purito offers a greater variety of products on this page, including sunscreens, cleansing oils, toners, and moisturizers, whereas Jole features only a single azelaic acid serum.

How do the ownership backgrounds of Purito and Jole differ?

Purito is owned by Corstone Capital since 2022 after being founded in South Korea in 2017, whereas Jole is independently owned.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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