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Purito vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Purito and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Jole products

Questions and answers

Purito or Jole: which is better?

Purito is better because the products on this page offer superior fits across multiple skin types, whereas Jole only features a single serum with average to high fits.

Which is more affordable, Purito or Jole?

This page does not provide pricing or affordability information for either Purito or Jole.

Which causes fewer breakouts, Purito or Jole?

Purito has a wider range of products on this page with High to Superior Lovi fit levels for acne-prone skin, such as its Centella Unscented Toner, while Jole features just one azelaic acid serum with a High fit for acne-prone skin.

When were Purito and Jole founded and who owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while Jole was founded in 2019 and is independently owned.

Which Purito products achieve a Superior fit level for dry skin?

Purito achieves a Superior fit level for dry skin with its Centella Unscented Serum, Daily Soft Touch Sunscreen, and Deep Sea Pure Water Cream.

How does the morning routine for dry skin differ from the evening routine for Purito?

For Purito, the morning routine for dry skin includes applying sunscreen, which the evening routine replaces with a serum or treatment. Both routines feature a cleanser, hydrating toner, and the Deep Sea Pure Water Cream moisturizer.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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