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Purito vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Blume are two mindful skincare brands that offer gentle moisturizers, serums, sunscreens, and makeup removers built upon thoughtful formulations. The Korean line relies on soothing ingredients for dry and dry sensitive skin, while its Canadian counterpart emphasizes nourishing care that suits sensitive, acne-prone, and dry skin best. Both companies feature standout solutions like the Meltdown Gel Cream and the Centella Unscented Toner for targeted concerns. Through their carefully crafted offerings, these lines differ primarily in their specific regional roots and specialized ingredient profiles.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular Purito and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Blume products

Questions and answers

Purito or Blume: which is better?

Purito offers a much larger selection of products on this page across multiple categories like moisturizers, sunscreens, and serums, whereas Blume features only a single gel cream. Lovi gives Purito a Superior fit for sensitive and dry skin types with its targeted routines, while Blume has no designated best-fit routines listed on the page.

What is the difference between Purito and Blume?

Purito offers a broad range of nine skincare products covering multiple skin types with varying fit levels, whereas Blume features just a single moisturizer on the page called Meltdown Gel Cream. Both brands list no fragrance in the ingredients of the products on this page.

Purito or Blume: which moisturizer is better?

Purito offers a much wider range of moisturizers with high Lovi fit levels for dry and sensitive skin, whereas Blume only features the Meltdown Gel Cream. Reviewers often mention that Purito's moisturizers are lightweight and soothing, while both brands ensure fragrance-free formulas.

Which is more affordable, Purito or Blume?

This page does not contain pricing information to compare the affordability of Purito and Blume.

Which causes fewer breakouts, Purito or Blume?

Both brands offer products with a High fit level for acne-prone skin, so neither can be said to cause fewer breakouts than the other.

When were Purito and Blume founded and in which countries?

Purito was founded in South Korea in 2017, and Blume was founded in Canada in 2018.

Do any of the products from Purito or Blume contain fragrance?

No, every product on this page from both Purito and Blume lists no fragrance in its ingredients.

Which skin types do the brand-focused routines for Purito fit best?

The brand-focused routines for Purito fit dry skin, dry sensitive skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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