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Purito vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Blume are two mindful skincare lines cherished for their nourishing moisturizers, thoughtful formulas, and gentle daily care. The Korean brand, founded in 2017, features serums, sunscreens, and makeup removers that suit dry skin and sensitive skin best, with standout options like the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for dark spots, and the Centella Unscented Serum for mature skin. Meanwhile, the Canadian maker, established in 2018, offers beloved daily offerings suited for sensitive, acne-prone, and dry skin, including the Meltdown Gel Cream to support a balanced complexion. While both lines provide reliable nourishment, they differ in their specific targeted treatments and geographic origins.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular Purito and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Blume products

Questions and answers

Purito or Blume: which is better?

Purito offers a much larger range of products on this page with high or superior Lovi fit levels for dry, sensitive, and dry sensitive skin, whereas Blume features only a single gel cream. Reviewers frequently note Purito for its lightweight, soothing, and acne-safe moisturizers.

What is the difference between Purito and Blume?

Purito offers a much larger variety of products on this page across multiple skincare categories with various fit levels, whereas Blume features just a single moisturizer, the Meltdown Gel Cream. Both brands formulate all of their products on this page without any fragrance.

Purito or Blume: which moisturizer is better?

Purito offers a much wider range of moisturizers on this page, including the Deep Sea Pure Water Cream, which Lovi rates as a Superior fit for dry skin. Blume features just one moisturizer, the Meltdown Gel Cream, which Lovi rates as a High fit for acne-prone, oily, and dry skin.

Which is more affordable, Purito or Blume?

Neither Purito nor Blume is listed with pricing details on this page, so affordability cannot be compared here.

Which causes fewer breakouts, Purito or Blume?

Purito has products on this page with a Superior fit for acne-prone skin, such as the Centella Unscented Toner and Daily Soft Touch Sunscreen, while Blume offers the Meltdown Gel Cream with a High fit.

When were Purito and Blume founded, and where are they based?

Purito was founded in South Korea in 2017, while Blume was founded in Canada in 2018.

Do either Purito or Blume products contain fragrance?

Every product on this page for both Purito and Blume lists no fragrance in its ingredients.

How do the Lovi fit levels for Purito's moisturizers compare to Blume's Meltdown Gel Cream across different skin types?

Purito's moisturizers on this page achieve High fit levels for sensitive, dry, and dry sensitive skin, whereas Blume's Meltdown Gel Cream has an Average fit for dry sensitive skin and High fits for sensitive and dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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