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Purito vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Blume are two mindful skincare lines cherished for their nourishing moisturizers, thoughtful formulas, and gentle daily care. The Korean brand, founded in 2017, features serums, sunscreens, and makeup removers that suit dry skin and sensitive skin best, with standout options like the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for dark spots, and the Centella Unscented Serum for mature skin. Meanwhile, the Canadian maker, established in 2018, offers beloved daily offerings suited for sensitive, acne-prone, and dry skin, including the Meltdown Gel Cream to support a balanced complexion. While both lines provide reliable nourishment, they differ in their specific targeted treatments and geographic origins.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular Purito and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Blume products

Questions and answers

Purito or Blume: which is better?

Purito offers a much larger range of products on this page with High to Superior Lovi fit levels across most skin types, whereas Blume only features one moisturizer with High or Average fit levels. Both brands keep things simple by listing no fragrance in their ingredients.

What is the difference between Purito and Blume?

Purito is a South Korean brand founded in 2017 with nine fragrance-free products on this page best fitting dry, sensitive, and dry sensitive skin, while Blume is an independent Canadian brand founded in 2018 offering a single fragrance-free gel cream.

Purito or Blume: which moisturizer is better?

Purito is better because its moisturizers offer a High fit for dry and sensitive skin, whereas Blume only offers an Average fit for those skin types.

Which is more affordable, Purito or Blume?

This page does not compare prices or give cost information for either Purito or Blume.

Which causes fewer breakouts, Purito or Blume?

Purito fits acne-prone skin best across the products on this page, whereas Blume has a high fit for its single acne-focused moisturizer, Meltdown Gel Cream.

How do the founding years and home countries of Purito and Blume compare?

Purito was founded in South Korea in 2017, whereas Blume was founded in Canada a year later in 2018.

Which brand offers a wider variety of skincare products on this page?

Purito offers a much wider variety of skincare products on this page, featuring multiple moisturizers, serums, toners, sunscreens, and cleansers compared to Blume's single gel cream.

Do both Purito and Blume products contain fragrance in their ingredients?

No, neither Purito nor Blume products contain fragrance, as every product on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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