🇩🇪Germany

SKIN1004 vs Paula's Choice

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Paula's Choice are two distinct skincare lines known for formulating reliable daily essentials with targeted actives. SKIN1004 focuses on centella asiatica, hyaluronic acid, and niacinamide across sunscreens, toners, and moisturizers, suiting combination and sensitive skin best, whereas Paula's Choice emphasizes hyaluronic acid, glycerin, and vitamin c within cleansers, serums, and exfoliants tailored best for combination and oily skin. While both share a commitment to effective hydration, the former relies heavily on botanical soothing properties to address sensitivity and mild blemishes, and the latter utilizes advanced acids and vitamins to refine pores and renew texture.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular SKIN1004 and Paula's Choice products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Paula's Choice products

People Say

SKIN1004Paula's Choice
  • Lightweight texture Mostly MentionedOften Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
  • Hydration and soothing Mostly MentionedRarely Noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “instantly hydrates — Paula's Choice Pro-Collagen Multi-Peptide Booster”
  • Skin smoothing and texture Sometimes NotedMostly Mentioned
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin never been this silky — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “skin feels super soft — SKIN1004 Zombie Pack”
  • Brightening and complexion Rarely NotedOften Mentioned
    • “visible glow — Paula's Choice C15 Super Booster”
    • “acne scars faded — Paula's Choice 10% Azelaic Acid Booster”
    • “Discoloration almost gone — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “Gives a nice glow — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
  • Effective cleansing Sometimes NotedSometimes Noted
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
  • Gentle formulation Sometimes NotedSometimes Noted
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “Does not sting my eyes or irritate my sensitive skin. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “Doesn't strip my skin — Paula's Choice CLEAR Pore Normalizing Cleanser”
  • Small size or high price Rarely NotedMostly Mentioned
    • “Price is quite steep — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “wish it came in larger size — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “Pricey for daily use — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • Scent dislikes Sometimes NotedOften Mentioned
    • “smells like wet dog — SKIN1004 Zombie Pack”
    • “Has a strong herbal/citrus scent I didn't enjoy. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “smells a bit like plastic — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
  • Insufficient hydration or dryness Sometimes NotedSometimes Noted
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “not moisturizing enough — SKIN1004 Madagascar Centella Toning Toner”
    • “peeling and flaking — Paula's Choice 1% Retinol Treatment”
    • “Not hydrating enough for winter. — Paula's Choice Clear Oil-Free Moisturizer”
  • Irritation and eye discomfort Sometimes NotedSometimes Noted
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “painful tightness — SKIN1004 Zombie Pack”
    • “burnt skin off — Paula's Choice 1% Retinol Treatment”
    • “caused cystic acne — Paula's Choice 10% Niacinamide Booster”

SKIN1004 vs Paula's Choice routines for dry skin

See multi-brand routine · 99% fit

SKIN1004 vs Paula's Choice routines for oily skin

See multi-brand routine · 96% fit

SKIN1004 vs Paula's Choice routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

SKIN1004 or Paula's Choice: which is better?

Both SKIN1004 and Paula's Choice offer a High routine fit across all skin types, so neither brand is universally better than the other. SKIN1004 is particularly known for hydration and soothing, whereas Paula's Choice excels in skin smoothing, texture, brightening, and complexion.

What is the difference between SKIN1004 and Paula's Choice?

SKIN1004 and Paula's Choice both offer high routine fits across major skin types, but SKIN1004 is better for hydration and soothing, while Paula's Choice excels in skin smoothing, texture, and brightening.

SKIN1004 or Paula's Choice for dry skin?

Both SKIN1004 and Paula's Choice are a High match for dry skin. SKIN1004 features soothing formulas with Centella asiatica and hyaluronic acid, whereas Paula's Choice provides targeted hydration and barrier-repair ingredients.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

SKIN1004 or Paula's Choice: which cleanser is better?

Both SKIN1004 and Paula's Choice offer cleansers with high to superior Lovi fit levels across most skin types, making them equally effective depending on individual preferences. Reviewers note that both brands provide equally effective cleansing formulations.

Which is more affordable, SKIN1004 or Paula's Choice?

Reviewers note that SKIN1004 products may present small size or high price issues, while Paula's Choice products often face complaints about high price and packaging issues.

Between SKIN1004 and Paula's Choice, which brand is better for anti-aging and skin smoothing?

Paula's Choice is better for skin smoothing and anti-aging, as review themes show it does better for skin smoothing and texture as well as brightening and complexion. Both brands fit mature skin with a High routine fit level, and Paula's Choice features active ingredients like retinol that help stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000

How do the review themes and common complaints differ between SKIN1004 and Paula's Choice?

SKIN1004 does better for hydration and soothing, whereas Paula's Choice is preferred for skin smoothing, texture, brightening, and complexion. On the complaint side, SKIN1004 users mention issues with small sizes, high prices, and scent dislikes, while Paula's Choice reviewers mostly note high prices and packaging issues.

Which brand performs better for hydration and soothing according to reviewers?

For hydration and soothing, SKIN1004 performs better according to reviewers. The products on this page help deliver lightweight and comforting care, with hydrating and soothing masks frequently mentioned.

SKIN1004 or Paula's Choice for oily skin?

Both SKIN1004 and Paula's Choice offer a High routine fit for oily skin. Reviewers note that SKIN1004 helps provide lightweight and soothing hydration, whereas Paula's Choice focuses on effective skin smoothing and texture.

SKIN1004 or Paula's Choice: which moisturizer is better?

Both SKIN1004 and Paula's Choice offer moisturizers with a High routine fit for dry, oily, and combination skin types. Reviewers note that SKIN1004 excels in lightweight and soothing hydration, while Paula's Choice is often recognized for anti-aging serums and smoothing textures.

SKIN1004 or Paula's Choice for sensitive skin?

Both SKIN1004 and Paula's Choice achieve a High Lovi fit for sensitive skin. SKIN1004 stands out for its focus on soothing and lightweight toners, while Paula's Choice offers advanced anti-aging serums.

SKIN1004 or Paula's Choice: which sunscreen is better?

When comparing sunscreens on the page, SKIN1004 offers the Madagascar Centella Hyalu-Cica Water-Fit Sun Serum and Soothing Sun Milk, while Paula's Choice features the Youth-Extending Daily Hydrating Fluid SPF 50. Reviewers note that SKIN1004 delivers a High to Superior fit across various skin types like acne-prone and sensitive skin, whereas Paula's Choice shows a High fit for dry and combination skin types.

SKIN1004 or Paula's Choice for acne-prone skin?

Both SKIN1004 and Paula's Choice achieve a High routine fit for acne-prone skin, but they use different key ingredients and focus areas. Reviewers note that SKIN1004 helps provide soothing hydration, while Paula's Choice specializes in skin smoothing and texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play