🇺🇸United States

Pair vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pair and No7 are two established skincare brands founded in Japan and Britain, respectively. Pair is beloved for its targeted serums and meticulously crafted formulas like the Acne Cream W, which suits acne-prone skin best to address stubborn blemishes and restore clarity. No7 offers a broad range of serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid to fit mature skin and dry skin best. While both brands feature standout products for particular concerns, they differ in their heritage, core ingredients, and ideal skin types.

Pair is a Japanese skincare brand founded in 2000 and owned by Lion Corporation since 2004.

ja.wikipedia.orgbeautymatter.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Pair and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pair vs No7 products

Pair vs No7 serums and treatments

Questions and answers

Pair or No7: which is better?

No7 has a much wider range of products that achieve a Superior fit for mature skin, whereas Pair only offers an Average fit across its single serum on this page.

What is the difference between Pair and No7?

Pair is a Japanese brand founded in 2000 that offers fragrance-free products with Average or Low Lovi fit levels across skin types, whereas No7 is a British brand founded in 1935 that features a large range of products including serums, creams, and exfoliants with High Lovi fit levels for mature, dry, and sensitive skin. No7's key ingredients like niacinamide and retinol help reduce pigmentation and improve signs of aging.

The British Journal of Dermatology, 2002Archives of Dermatology, 2007

Which is more affordable, Pair or No7?

Neither brand's pricing information is available on this page to determine which is more affordable.

Which causes fewer breakouts, Pair or No7?

Both brands offer products with varying fit levels for acne-prone skin on this page, but neither brand can be broadly said to cause fewer breakouts.

Which of the two brands offers products containing fragrance, and which brand is completely fragrance-free?

No7 offers products containing fragrance, whereas every product from Pair on this page lists no fragrance in its ingredients.

How do the founding years and company ownership histories of Pair and No7 compare?

Pair was founded in 2000 in Japan and has been owned by Lion Corporation since 2004. In comparison, No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners as of 2025.

What specific skin types are identified as the best fit for No7 based on its brand-focused routines?

No7 fits mature skin, dry skin, and sensitive skin best according to its brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play