🇦🇪United Arab Emirates

Pair vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pair and No7 are two established skincare brands founded in Japan and Britain, respectively. Pair is beloved for its targeted serums and meticulously crafted formulas like the Acne Cream W, which suits acne-prone skin best to address stubborn blemishes and restore clarity. No7 offers a broad range of serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid to fit mature skin and dry skin best. While both brands feature standout products for particular concerns, they differ in their heritage, core ingredients, and ideal skin types.

Pair is a Japanese skincare brand founded in 2000 and owned by Lion Corporation since 2004.

ja.wikipedia.orgbeautymatter.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Pair and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pair vs No7 products

Pair vs No7 serums and treatments

Questions and answers

Pair or No7: which is better?

No7 achieves Superior fits for mature skin with products like Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream, whereas Pair has Average fits across skin types for Acne Cream W. Every product on the Pair page lists no fragrance, while 3 of 13 No7 products include fragrance.

What is the difference between Pair and No7?

Pair offers a single fragrance-free product with Average or Low Lovi fit across skin types, while No7 provides a wider range of serums, creams, and sunscreens featuring key ingredients like vitamin C and retinol that yield Superior fit levels for mature and dry skin types.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Which is more affordable, Pair or No7?

The provided page facts do not contain pricing information, so a comparison of affordability between Pair and No7 cannot be made.

Which brand was founded earlier and in which country?

No7 was founded earlier, in 1935 in the United Kingdom, while Pair was founded in 2000 in Japan.

Do either of these skincare brands include fragrance in their products?

Pair lists no fragrance in the ingredients of any products on this page. No7 includes fragrance in 3 of the 13 products on this page.

What are some of the key ingredients used across No7 products?

No7 features key ingredients such as Vitamin C, shea butter, hyaluronic acid, and niacinamide across the products on this page. Topical hyaluronic acid helps improve skin quality and signs of skin aging, while niacinamide helps reduce cutaneous pigmentation.

Dermatologic Therapy, 2022The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play