🇦🇺Australia

Pair vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pair and No7 are two established skincare brands founded in Japan and Britain, respectively. Pair is beloved for its targeted serums and meticulously crafted formulas like the Acne Cream W, which suits acne-prone skin best to address stubborn blemishes and restore clarity. No7 offers a broad range of serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid to fit mature skin and dry skin best. While both brands feature standout products for particular concerns, they differ in their heritage, core ingredients, and ideal skin types.

Pair is a Japanese skincare brand founded in 2000 and owned by Lion Corporation since 2004.

ja.wikipedia.orgbeautymatter.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Pair and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pair vs No7 products

Pair vs No7 serums and treatments

Questions and answers

Pair or No7: which is better?

No7 offers a much wider range of products on this page that achieve Superior and High Lovi fit levels for dry, mature, and sensitive skin, whereas Pair features only one product with an Average fit across those types.

What is the difference between Pair and No7?

Pair offers a single Japanese-owned product focused on acne, whereas No7 provides a much larger range from the United Kingdom that fits mature, dry, and sensitive skin best.

Which is more affordable, Pair or No7?

I cannot answer that question because the provided page facts do not include pricing information for either Pair or No7.

Which causes fewer breakouts, Pair or No7?

Both brands offer products for acne-prone skin, with No7 having several serums and eye products achieving a High Lovi fit for acne-prone skin while Pair offers an Acne Cream W with an Average fit. Niacinamide in No7 products may help control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

How does the fragrance content compare between Pair and No7 products?

Pair products on this page list no fragrance, whereas 10 out of 13 No7 products on this page list no fragrance while three products contain it.

Which brand has been around longer, Pair or No7?

No7 has been around longer than Pair, having been founded in the United Kingdom in 1935 compared to Pair's founding in Japan in 2000.

What specific skin types does No7 fit best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play