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Pair vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pair and No7 are two established skincare brands founded in Japan and Britain, respectively. Pair is beloved for its targeted serums and meticulously crafted formulas like the Acne Cream W, which suits acne-prone skin best to address stubborn blemishes and restore clarity. No7 offers a broad range of serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid to fit mature skin and dry skin best. While both brands feature standout products for particular concerns, they differ in their heritage, core ingredients, and ideal skin types.

Pair is a Japanese skincare brand founded in 2000 and owned by Lion Corporation since 2004.

ja.wikipedia.orgbeautymatter.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Pair and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pair vs No7 products

Pair vs No7 serums and treatments

Questions and answers

Pair or No7: which is better?

No7 fits mature skin and dry skin with a Superior level, whereas the products on this page for Pair reach at best an Average fit across skin types. Niacinamide helps reduce skin pigmentation, and retinol helps stimulate collagen accumulation in naturally aged human skin.

Antioxidants, 2021The Journal of Investigative Dermatology, 2000

What is the difference between Pair and No7?

Pair is a Japanese brand founded in 2000 that offers an acne cream with average fits for oily skin and no fragrance across the products on this page. No7 is a British brand founded in 1935 offering a large range of serums, eye products, and moisturizers featuring key ingredients like niacinamide and vitamin C, where Lovi rates Protect & Perfect Intense Advanced Night Cream as a Superior fit for mature skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Pair or No7?

This page does not provide pricing information for either Pair or No7, so affordability cannot be compared here.

Which causes fewer breakouts, Pair or No7?

Pair features Acne Cream W, which is rated as an Average fit for acne-prone skin, while No7 offers multiple serums and creams that achieve a High fit for acne-prone and oily acne-prone skin types.

Which brand is older, Pair or No7?

No7 is older, having been founded in 1935 in the United Kingdom, whereas Pair was founded in 2000 in Japan.

Do both Pair and No7 offer products that are free of fragrance?

Yes, both Pair and No7 offer products that are free of fragrance. Every product on the Pair page lists no fragrance in its ingredients, while 10 of the 13 products on the No7 page are also fragrance-free.

Which skin types does No7 fit best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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