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Pair vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pair and No7 are two established skincare brands founded in Japan and Britain, respectively. Pair is beloved for its targeted serums and meticulously crafted formulas like the Acne Cream W, which suits acne-prone skin best to address stubborn blemishes and restore clarity. No7 offers a broad range of serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid to fit mature skin and dry skin best. While both brands feature standout products for particular concerns, they differ in their heritage, core ingredients, and ideal skin types.

Pair is a Japanese skincare brand founded in 2000 and owned by Lion Corporation since 2004.

ja.wikipedia.orgbeautymatter.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Pair and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pair vs No7 products

Pair vs No7 serums and treatments

Questions and answers

Pair or No7: which is better?

No7 is better suited for mature and dry skin, offering Superior Lovi fit levels for products like Protect & Perfect Intense Advanced Night Cream, whereas the products on this page for Pair offer only Average or lower fits.

What is the difference between Pair and No7?

No7 offers a broad range of serums, creams, and sunscreens that achieve a Superior fit for mature skin, whereas Pair features just one acne serum on this page, which attains an Average fit for oily acne-prone skin. No7 includes key ingredients like niacinamide and retinol that help manage skin aging and pigmentation, while every product on the Pair page lists no fragrance.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Which is more affordable, Pair or No7?

This page does not provide pricing information to compare the affordability of Pair and No7.

Which causes fewer breakouts, Pair or No7?

Pair offers products on this page rated as Average for acne-prone skin, while No7 includes products that Lovi rates as High for acne-prone skin, such as Restore & Renew Serum.

Which brand was founded earlier, Pair or No7?

No7 was founded earlier in 1935 in the United Kingdom, while Pair was founded later in 2000 in Japan.

How do the fragrance options differ between Pair and No7 products?

Every product on the Pair page lists no fragrance in its ingredients, whereas 10 of the 13 No7 products on this page list no fragrance while three include it.

Which skin types does No7 fit best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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