SK-II and A+ are established skincare brands offering distinct approaches to daily moisture balance. The Japanese brand founded in 1980 is celebrated for luxurious moisturizers, potent serums, soothing masks, and refreshing toners anchored by pitera, suiting dry and combination skin best. Meanwhile, the Indian brand founded in 1990 is beloved for gentle moisturizers and mild compositions that suit sensitive skin best. While both support daily radiance, they differ through their signature ingredients and targeted solutions for diverse skin types.
SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.
This page compares some of the most popular SK-II and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
SK-II is the better choice because the products on this page achieve High fits for dry skin and dry sensitive skin, whereas A+ only reaches an Average fit for those skin types.
What is the difference between SK-II and A+?
SK-II offers a broader range of fragrance-free products on this page with High fits for dry and combination skin, whereas A+ features only one moisturizer, the 345 Relief Cream, with an Average or Low fit across skin types.
SK-II or A+: which moisturizer is better?
SK-II is the better choice for moisturizers, as the products on this page achieve a High fit level for dry skin compared to the Average fit of A+.
Which is more affordable, SK-II or A+?
This page does not provide pricing information to compare the affordability of SK-II and A+.
Which causes fewer breakouts, SK-II or A+?
SK-II fits acne-prone skin at a High level with products like its Facial Treatment Essence, whereas A+ fits acne-prone skin at an Average level with the 345 Relief Cream.
How does the founding year and ownership differ between SK-II and A+?
SK-II was founded in Japan in 1980 and has been owned by The Procter & Gamble Company since 1991, whereas A+ was founded in 1990 in India and is independently owned.
Which brand offers products containing Pitera as a key ingredient?
SK-II offers products containing Pitera as a key ingredient, whereas the products on this page from A+ do not feature it. Pitera helps improve various skin concerns across the SK-II range.
How do the Lovi fit levels for dry skin compare between SK-II and A+ products?
SK-II products on this page have a High Lovi fit for dry skin, whereas A+ products have an Average fit. Pitera is the key ingredient across SK-II products, which helps provide fragrance-free hydration.
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
