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SK-II vs A+

SK-II and A+ are distinct skincare brands founded in Japan and India, respectively, that offer luxurious moisturizers, potent serums, clarifying toners, and restorative masks. SK-II relies on its signature ingredient, pitera, to suit dry skin and acne-prone skin best through products like the Genoptics Ultraura Essence, Facial Treatment Essence, and Facial Treatment Clear Lotion, while A+ is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best, such as the 345 Relief Cream for acne-prone skin. Ultimately, both differ as the former addresses imbalances to improve pore area, roughness, and redness, whereas the latter reliably supports daily moisture balance.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular SK-II and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

SK-II or A+: which is better?

SK-II is the better choice for most shoppers on this page, as its products on this page fit dry, acne-prone, and combination skin best according to Lovi.

What is the difference between SK-II and A+?

SK-II offers a wide selection of products on this page with High and Superior Lovi fit levels for dry and acne-prone skin, while A+ only features the 345 Relief Cream which has an Average fit for those skin types.

SK-II or A+: which moisturizer is better?

SK-II has a wide range of moisturizers, like Skinpower Advanced Cream, which Lovi rates as High for dry and mature skin. In contrast, the only moisturizer on the A+ page, 345 Relief Cream, is rated Low for combination and oily skin.

Which is more affordable, SK-II or A+?

This page does not provide pricing information to compare the affordability of SK-II and A+.

Which causes fewer breakouts, SK-II or A+?

SK-II helps control breakouts better than A+, with several products on this page rated High or Superior for acne-prone skin, whereas A+ only has an Average fit.

Which brand has been around longer, SK-II or A+?

SK-II has been around longer, having been founded in Japan in 1980, whereas A+ was founded in 1990.

Do either SK-II or A+ products contain fragrance?

The products on this page for both SK-II and A+ list no fragrance in their ingredients.

What are the key ingredients used across SK-II products?

The products on this page from SK-II use Pitera as their key ingredient. Pitera helps improve the skin and is unlikely to cause irritation since every product on this page lists no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.